The Benefits of Sales Force Automation Explored

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 14; no. 4; pp. 143 - 165
Main Authors Jeong Eun Park, Sung Ho Lee, Betsy Bugg Holloway
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.01.2013
Subjects
Sales Performance
Relationship Quality
Customer Relationship Management
Sales force Automation
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1504