APA (7th ed.) Citation

Chun, S. W., Lee, S. Y., Yoo, C. J., & Lee, S. M. (2012). Brand Concept Elaboration Strategy for an Extended Brand. Asia Marketing Journal (Online), 14(3), 153-167. https://doi.org/10.53728/2765-6500.1494

Chicago Style (17th ed.) Citation

Chun, Seung Woo, Sukek Yu Lee, Chang Jo Yoo, and Seon Min Lee. "Brand Concept Elaboration Strategy for an Extended Brand." Asia Marketing Journal (Online) 14, no. 3 (2012): 153-167. https://doi.org/10.53728/2765-6500.1494.

MLA (9th ed.) Citation

Chun, Seung Woo, et al. "Brand Concept Elaboration Strategy for an Extended Brand." Asia Marketing Journal (Online), vol. 14, no. 3, 2012, pp. 153-167, https://doi.org/10.53728/2765-6500.1494.