Oriental Brewery, Co. Ltd. Vitalizing Cass Brand through Brand Portfolio Strategy

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Bibliographic Details
Published in	Asia Marketing Journal (Online) Vol. 15; no. 4; pp. 187 - 200
Main Authors	Woon Bong Na, Sung Tai Hong, Young Seok Son
Format	Journal Article
Language	English
Published	한국마케팅학회AMJ 30.01.2014
Subjects	Multi-brand strategy line extension Experiential Marketing Beer Brand portfolio
Online Access	Get full text

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