Ecovillage Market Segmentation Based on Sustainability Tourism Concept at Panji Village

• Published in: E-journal of tourism pp. 163 - 174
• Main Authors: Andiani, Nyoman Dini, Arismayanti, Ni Ketut, Mahardika, A. A. Ngr Yudha Marthin, Nugraha, Gede Putra
• Format: Journal Article
• Language: English
• Published: Universitas Udayana 06.11.2023

Tourism market segmentation needs to be known, as is the case with the development of Tourism Villages. The purpose of this research is to find potential market segmentation that can be targeted for Panji Tourism Village. Qualitative research methods through in-depth interviews were conducted. The d...