Study of Factors Affecting Consumers’ Willingness to Pay for Certified Traceable Pork in Yanbian

• Published in: Journal of Agriculture & Life Science Vol. 55; no. 3; pp. 137 - 145
• Main Authors: Hu, Shuang-Yu, Piao, Shi-Yong, Li, Zhi-Run, Sun, Yu-Cong, Jin, Xuan-You, Lee, Jong-In
• Format: Journal Article
• Language: English
• Published: 경상국립대학교 농업생명과학연구원 30.06.2021; 농업생명과학연구원
• Subjects: 자연과학일반; Traceability of pork; Food safety; Price premium; Willingness to pay

With the development of the economy and the continuous improvement of people’s living standards, consumers’ increasing demand for safe food has become an inevitable trend of social development. On the one hand, food safety is an urgent social problem needed to be solved in China. On the other hand,...