Study of Factors Affecting Consumers’ Willingness to Pay for Certified Traceable Pork in Yanbian

With the development of the economy and the continuous improvement of people’s living standards, consumers’ increasing demand for safe food has become an inevitable trend of social development. On the one hand, food safety is an urgent social problem needed to be solved in China. On the other hand,...

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Bibliographic Details
Published inJournal of Agriculture & Life Science Vol. 55; no. 3; pp. 137 - 145
Main Authors Hu, Shuang-Yu, Piao, Shi-Yong, Li, Zhi-Run, Sun, Yu-Cong, Jin, Xuan-You, Lee, Jong-In
Format Journal Article
LanguageEnglish
Published 경상국립대학교 농업생명과학연구원 30.06.2021
농업생명과학연구원
Subjects
자연과학일반
Traceability of pork
Food safety
Price premium
Willingness to pay
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Table of Contents:
  • Abstract Introduction Theoretical Basic Materials and Methods 1. Variables Selection and Research Hypothesis 2. Research Design 3. Analysis Method Results and Discussion 1. Reliability and Validity 2. Correlation Analysis 3. Regression Analysis References