The Influence of Dynamic Principles of Motion Graphics on User’Visual Search Efficiency

• Published in: Journal of Basic Design & Art Vol. 25; no. 1; pp. 19 - 30
• Main Authors: 관문(Guan, Wen), 조동민(Cho, Dong Min)
• Format: Journal Article
• Language: English
• Published: 한국기초조형학회 29.02.2024
• Subjects: 예술일반; 인지부하 이론; Eye Tracking; 눈 추적 기술; Motion Graphics; 시각 검색 효율; Cognitive Load Theory; dynamic principles; visual search efficiency; 모션그래픽; 동적원리

To enhance the efficiency of human-computer interactions, this study utilizes motion graphics within dynamic advertisements as a research framework to investigate the impact of dynamic principles in motion graphic design on users' visual search efficiency. The research employs a within-subject...