‘Do both’: glo events and promotion in Germany

• Published in: Tobacco control Vol. 31; no. e1; pp. e78 - e79
• Main Authors: Gali, Kathleen, Fuchs, Hannah, Prochaska, Judith J
• Format: Journal Article
• Language: English
• Published: England BMJ Publishing Group Ltd 01.08.2022; BMJ Publishing Group LTD
• Subjects: Advertising; advertising and promotion; Bans; Cigarettes; Coronaviruses; COVID-19; Digital media; Industry watch; Influencer marketing; Marketing; non-cigarette tobacco products; Outdoor advertising; Pandemics; Pop-up retail; Smoking; social marketing; Social networks; Taxation; Tobacco; Tobacco industry; Trends; Young adults; United States > US; Germany; non-cigarette tobacco products; advertising and promotion; social marketing; tobacco industry

In Germany, HTPs are considered distinct from cigarettes or electronic cigarettes1; bear a 33% lower tax burden than cigarettes2–4 and unlike the graphical health warnings required on cigarette packaging,5 only require a written warning.6 Philip Morris International’s IQOS entered the German market...