Privacy Aware Experiments without Cookies

• Main Authors: Shankar, Shiv, Sinha, Ritwik, Mitra, Saayan, Swaminathan, Viswanathan, Mahadevan, Sridhar, Sinha, Moumita
• Format: Journal Article
• Language: English
• Published: 03.11.2022
• Subjects: Computer Science - Artificial Intelligence; Computer Science - Human-Computer Interaction; Statistics - Methodology

Consider two brands that want to jointly test alternate web experiences for their customers with an A/B test. Such collaborative tests are today enabled using \textit{third-party cookies}, where each brand has information on the identity of visitors to another website. With the imminent elimination...