Principles and Practice of Social Marketing: An International Perspective - Donovan, Rob; Henley, Nadine (Cambridge University Press, 2010)
Keywords: Behavioural psychology; Betriebliches Umfeld; BUSINESS & ECONOMICS / Sales & Selling bisacsh; Communication; Environmentalism; Ethics; Marketing; Marketing research; Marketingmanagement; Marktforschung; Non-profit organizations; Social change; Social marketing; Sozialer Wandel; Werbeplanung