Biasing Simple Choices by Manipulating Relative Visual Attention

• Published in: Judgment and Decision Making Vol. 3; no. 5; pp. 396 - 403
• Main Authors: Armel, K. Carrie, Beaumel, Aurelie, Rangel, Antonio
• Format: Journal Article
• Language: English
• Published: Tallahassee Society for Judgment and Decision Making 01.06.2008; Cambridge University Press
• Series: Judgment and Decision Making
• Subjects: construction of preferences; Consumption; Decision making; Experiments; neuroeconomics; Probability; race-to-barrier models; visual attention; Willingness to pay; visual attention; construction of preferences; neuroeconomics; race-to-barrier models

Several decision-making models predict that it should be possible to affect real binary choices by manipulating the relative amount of visual attention that decision-makers pay to the two alternatives. We present the results of three behavioral experiments testing this prediction. Visual attention i...