Web-based recruitment: effects of information, organizational brand, and attitudes toward a Web site on applicant attraction

• Published in: Journal of applied psychology Vol. 92; no. 6; p. 1696
• Main Authors: Allen, David G, Mahto, Raj V, Otondo, Robert F
• Format: Journal Article
• Language: English
• Published: United States 01.11.2007
• Subjects: Adult; Attitude; Decision Making, Organizational; Disclosure; Factor Analysis, Statistical; Humans; Internet; Personnel Selection; Social Desirability

Recruitment theory and research show that objective characteristics, subjective considerations, and critical contact send signals to prospective applicants about the organization and available opportunities. In the generating applicants phase of recruitment, critical contact may consist largely of i...