Cognitive dissonance in groups: the consequences of disagreement

As L. Festinger (1957) argued, the social group is a source of cognitive dissonance as well as a vehicle for reducing it. That is, disagreement from others in a group generates dissonance, and subsequent movement toward group consensus reduces this negative tension. The authors conducted 3 studies t...

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Bibliographic Details
Published inJournal of personality and social psychology Vol. 88; no. 1; p. 22
Main Authors Matz, David C, Wood, Wendy
Format Journal Article
LanguageEnglish
Published United States 01.01.2005
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