Trends in tobacco and alcohol brand placements in popular US movies, 1996 through 2009

• Published in: JAMA pediatrics Vol. 167; no. 7; p. 634
• Main Authors: Bergamini, Elaina, Demidenko, Eugene, Sargent, James D
• Format: Journal Article
• Language: English
• Published: United States 01.07.2013
• Subjects: Alcohol Drinking - trends; Alcoholic Beverages - statistics & numerical data; Humans; Marketing - trends; Motion Pictures - trends; Smoking - trends; Time Factors; Tobacco Products - statistics & numerical data; United States - epidemiology

Tobacco and alcohol use in movies could be influenced by product placement agreements. Tobacco brand placement was limited by the Master Settlement Agreement (MSA) after 1998, while alcohol is subject to self-regulation only. To examine recent trends for tobacco and alcohol use in movies. We expecte...