Continuous experimentation and A/B testing a mapping study

• Published in: 2018 IEEE ACM 4th International Workshop on Rapid Continuous Software Engineering (RCoSE) pp. 35 - 41
• Main Authors: Ros, Rasmus, Runeson, Per
• Format: Conference Proceeding
• Language: English
• Published: New York, NY, USA ACM 29.05.2018
• Series: ACM Conferences
• Subjects: A/B testing; Companies; Continuous experimentation; Data mining; General and reference > Document types > Surveys and overviews; Industries; Mapping study; Software; Software engineering; Testing; mapping study; A/B testing; continuous experimentation

Background. Continuous experimentation (CE) has recently emerged as an established industry practice and as a research subject. Our aim is to study the application of CE and A/B testing in various industrial contexts. Objective. We wanted to investigate whether CE is used in different sectors of ind...