Continuous experimentation and A/B testing: a mapping study - Ros, Rasmus; Runeson, Per (2018 IEEE ACM 4th International Workshop on Rapid Continuous Software Engineering (RCoSE), 2018)
Keywords: A/B testing; Companies; Continuous experimentation; Data mining; General and reference -- Document types -- Surveys and overviews; Industries; Mapping study; Software; Software engineering; Testing; mapping study; A/B testing; continuous experimentation