Multimodality : foundations, research and analysis : a problem-oriented introduction

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specific...

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Bibliographic Details
Main Authors Bateman, John A., Wildfeuer, Janina, Hiippala, Tuomo
Format eBook Book
LanguageEnglish
Published Berlin De Gruyter Mouton 2017
De Gruyter
De Gruyter, Inc
Edition1
SeriesMouton Textbook
Subjects
Angewandte Sprachwissenschaft
Applied Linguistics
Communication
Communication > Psychological aspects
Kommunikation
LANGUAGE ARTS & DISCIPLINES
LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Media
Medien
Modality (Linguistics)
Multimodality
Multimodalität
Media
Applied Linguistics
Multimodality
Communication
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Table of Contents:
  • 15 Webpages and dynamic visualisations -- 15.1 Challenges and difficulties: determining objects of analysis -- 15.2 Example analysis: dynamic data visualisations -- 15.3 Summary -- 16 Social media -- 16.1 Previous studies -- 16.2 Communicative situations in social media -- 16.3 Social media analyses and possible methods: Instagram -- 16.4 Summary -- 17 Computer and video games -- 17.1 Example analysis: turn-based strategy games -- 17.2 Example analysis: first-person, real-time games -- 17.3 Summary -- 18 Final words -- 18.1 Lessons learned: the take-home messages -- 18.2 Our goals in the book -- 18.3 Be a multimodalist: have fun and explore! -- Bibliography -- Index
  • Intro -- Contents -- How to use this book -- Part I: Working your way into 'multimodality' -- 1 Introduction: the challenge of multimodality -- 1.1 First steps ... a multimodal turn? -- 1.2 The journey ahead -- 1.3 What this chapter was about: the 'take-home message' -- 2 Recognising multimodality: origins and inspirations -- 2.1 The 'problem space' of multimodality as such -- 2.2 Materiality and the senses: sound -- 2.3 Materiality and the senses: vision and visuality -- 2.4 Language -- 2.5 Systems that signify: semiotics -- 2.6 Society, culture and media -- 2.7 What this chapter was about: the 'take-home message' -- 3 Where is multimodality? Communicative situations and their media -- 3.1 Stepping beyond the terminological jungle -- 3.2 Communicative situations -- 3.3 Medium (and media) -- 3.4 What this chapter was about: the 'take-home message' -- 4 What is multimodality? Semiotic modes and a new 'textuality' -- 4.1 Semiotic mode -- 4.2 Modes and media -- 4.3 Genre, text, discourse and multimodality -- 4.4 What this chapter was about: the 'take-home message' -- Part II: Methods and analysis -- 5 The scope and diversity of empirical research methods for multimodality -- 5.1 What are methods? What methods are there? -- 5.2 Getting data? -- 5.3 Corpus-based methods to multimodality -- 5.4 Eye-tracking methods for multimodality -- 5.5 Computational methods in multimodality research -- 5.6 Summary and conclusions: selecting tools for the job -- 5.7 A word on good scientific practice: quoting multimodal artefacts -- 6 Are your results saying anything? Some basics -- 6.1 Why statistics?-and how does it work? -- 6.2 What is normal? -- 6.3 Assessing differences -- 6.4 Assessing similarities -- 6.5 How much is enough? -- 6.6 Refinements and restrictions -- 6.7 Inter-coder consistency and reliability -- 6.8 What affects what? Looking for dependencies
  • 6.9 Summary: many types of tests and possibilities -- 7 Multimodal navigator: how to plan your multimodal research -- 7.1 Starting analysis -- 7.2 Undertaking multimodal investigations of phenomena -- 7.3 The basic steps in multimodal analysis reviewed -- 7.4 Conclusions and lessons for effective multimodal research -- Part III: Use cases -- Use case area 1: temporal, unscripted -- 8 Gesture and face-to-face interaction -- 8.1 Previous studies -- 8.2 Describing gesture and its functions -- 8.3 Conclusions -- Use case area 2: temporal, scripted -- 9 Performances and the performing arts -- 9.1 Performance and scripted behaviour -- 9.2 Previous studies -- 9.3 Example analysis: theatre and its canvases -- 9.4 Example analysis: Berlin Philharmonic concerts 'live' -- 9.5 Conclusions -- Use case area 3: spatial, static -- 10 Layout space -- 10.1 Perspectives from graphic design -- 10.2 Example analysis: school textbooks -- 10.3 Example analysis: posters -- 10.4 Summary -- 11 Diagrams and infographics -- 11.1 Aspects of the diagrammatic mode -- 11.2 Example analysis: assembly instructions -- 11.3 Example analysis: information graphics -- 11.4 Summary -- 12 Comics and graphic novels -- 12.1 Comics: basic ingredients -- 12.2 An aside on the notion of 'narrative' -- 12.3 Beyond narrative: comics as non-fiction and metacomics -- 12.4 Issues of literacy -- 12.5 Moving onwards: empirical multimodal comics research -- 12.6 Summary -- Use case area 4: spatial, dynamic -- 13 Film and the moving (audio-)visual image -- 13.1 The technical details of the virtual canvas of film -- 13.2 Multimodal film analysis: an example -- 13.3 Films and comics: adaptation and convergence -- 13.4 Summary -- 14 Audiovisual presentations -- 14.1 Characterising the medium -- 14.2 Exploring the canvases -- 14.3 Summary -- Use case area 5: spatiotemporal, interactive
  • Contents --
  • 18 Final words: ready, steady, analyse! --
  • 16 Social media --
  • 10 Layout space --
  • Index
  • Part I: Working your way into ‘multimodality’ --
  • 4 What is multimodality? Semiotic modes and a new ‘textuality’ --
  • 13 Film and the moving (audio-)visual image --
  • 12 Comics and graphic novels --
  • 15 Webpages and dynamic visualisations --
  • 7 Multimodal navigator: how to plan your multimodal research --
  • Use case area 4: spatial, dynamic --
  • How to use this book --
  • 9 Performances and the performing arts --
  • Use case area 5: spatiotemporal, interactive: ‘media that bite back’ --
  • 1 Introduction: the challenge of multimodality --
  • Bibliography --
  • 17 Computer and video games --
  • 14 Audiovisual presentations --
  • 6 Are your results saying anything? Some basics --
  • Use case area 1: temporal, unscripted --
  • Part II: Methods and analysis --
  • 8 Gesture and face-to-face interaction --
  • 5 The scope and diversity of empirical research methods for multimodality --
  • Use case area 3: spatial, static --
  • Use case area 2: temporal, scripted --
  • 3 Where is multimodality? Communicative situations and their media --
  • Part III: Use cases --
  • Frontmatter --
  • 2 Recognising multimodality: origins and inspirations --
  • 11 Diagrams and infographics --