Empirical validation of affect, behavior, and cognition as distinct components of attitude

• Published in: Journal of personality and social psychology Vol. 47; no. 6; p. 1191
• Main Author: Breckler, S J
• Format: Journal Article
• Language: English
• Published: United States 01.12.1984
• Subjects: Affect; Attitude; Behavior; Cognition; Factor Analysis, Statistical; Heart Rate; Humans; Models, Psychological; Semantic Differential; Statistics as Topic

A prevalent model of attitude structure specifies three components: affect, behavior, and cognition. The validity of this tripartite model was evaluated. Five conditions needed for properly testing the three-component distinction were identified. Two new studies were then designed to validate the tr...