Reputation Management The Future of Corporate Communications and Public Relations

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reput...

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Bibliographic Details
Main Authors Langham, Tony, PRCA
Format eBook
LanguageEnglish
Published Bingley Emerald Publishing Limited 2018
Edition1
Subjects
Public relations
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Summary:The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.
ISBN:9781787566101
1787566102