Media Tactics in the Long Twentieth Century

• Main Author: Cronqvist, Marie
• Format: eBook Publication Book
• Language: English
• Published: Oxford Routledge 2025; Taylor & Francis
• Edition: 1
• Series: Routledge Studies in Media, Communication, and Politics
• Subjects: 20th century; Broadcasting; Business; Business & Economics; Business and Management; Business strategy; communication history; Communication Studies; Cultural and media studies; Cultural diplomacy; Economics; Economics, Finance, Business and Management; entangled history; History; History and Archaeology; Industry and industrial studies; Interdisciplinary studies; Journalism; KNTP2 News media and journalism; Language Arts; Language Arts & Disciplines; Mass media; Media and Communication Studies; Media and Communications; Media diplomacy; Media history; Media industries; media infrastructure; Media Studies; Media tactics; Media, entertainment, information and communication industries; Medie- och kommunikationsvetenskap; Medie-, kommunikations-, och informationsvetenskaper; Medievetenskap; Nonfiction; propaganda; Public Relations; Publishing industry and journalism; Reference, Information and Interdisciplinary subjects; Sales and marketing; Samhällsvetenskap; Social Science; Social Sciences; Society and culture: general; Society and Social Sciences; Sociology; Strategic communication; strategy; tactics; The Arts; The arts: general topics; the twentieth century; Twentieth century; Media diplomacy; Public relations; 20th century; PR; Twentieth century; Media tactics; Broadcasting; Journalism; Cultural diplomacy; Media industries; Strategic communication; Media history
• DOI: 10.4324/9781032618326
• ISBN: 9781032618289; 1032618280; 1032618272; 9781032618272; 104014439X; 1032618329; 9781040144466; 1040144462; 9781032618326; 9781040144398

Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history. Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality. This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.