Social Media Recruitment and Online Data Collection: A Beginner's Guide and Best Practices for Accessing Low-Prevalence and Hard-to-Reach Populations

• Published in: Canadian psychology = Psychologie canadienne Vol. 55; no. 4; pp. 240 - 249
• Main Authors: King, David B., O'Rourke, Norm, DeLongis, Anita
• Format: Journal Article
• Language: English
• Published: Educational Publishing Foundation 01.11.2014
• Subjects: Advertising; Best Practices; Data Collection; Experimental Subjects; Human; Incentives; Online Social Networks; Social Media; technologie; recrutement de sujets; médias sociaux; participant recruitment; collecte de données; technology; data collection; social media; Facebook

One facet of the growing social media phenomenon is the opportunity to directly appeal to prospective research participants. An example of this is Facebook advertising to defined populations. In conjunction with online data collection, social media advertising can simplify and accelerate data collec...