Omni-Channel Retail and the Supply Chain Working Together for a Competitive Advantage
The days of going to the local department store to buy a television, viewing the options available, and making a purchase now seem “quaint”. The emergence of the Internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, re...
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| Main Author | |
|---|---|
| Format | eBook Book |
| Language | English |
| Published |
Oxford
Routledge
2021
Taylor and Francis Productivity Press |
| Edition | 1 |
| Subjects | |
| Online Access | Get full text |
| ISBN | 0367641984 9780367641979 0367641976 9780367641986 |
| DOI | 10.4324/9781003123415 |
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Table of Contents:
- Advantages and Disadvantages of a 3PL -- Advantages -- Disadvantages -- 3PL: Example -- Fourth-Party Logistics Service Provider (4PL) -- 4PL: The Players -- 4PL: Components Required for Success -- 4PL: Example -- Direct-to-Consumer (D2C) Brands -- D2C for Manufacturers -- Outsourcing Candidates -- Order Fulfillment -- Benefits to Outsourcing Fulfillment Services -- The Process to Outsource Fulfillment Services -- Outsourcing Technology -- Outsourcing of Customization Services -- Transportation Services Outsourcing -- Reverse Logistics Services Outsourcing -- Reverse Logistics Technology -- Chapter 14 The Importance of Collaboration and Visibility to the Omni-Channel Retail Supply Chain -- Omni-Channel Growth Will Dilute Margins unless the Supply Chain Changes -- Balancing Supply Chain Agility and Efficiency -- Seamless Data Visibility and Actionable Insight -- Data Sharing Critical to Forecasting and Demand Sensing -- Leveraging Big Data -- Integrating IT and Supply Chain for Seamless Fulfillment -- Requirements for Success -- Differences between Omni-Channel and Omni-Channel 2.0 -- What Is Omni-Channel 2.0, and How Is It Different from the Original Omni-Channel? -- Benefits of Omni-Channel 2.0 -- How to Move toward Omni-Channel 2.0 -- Take Advantage of Omni-Channel 2.0 -- How to Gain Visibility across the Extended Supply Chain through Every Selling Channel -- Impact of Poor Omni-Channel Visibility -- The Root Cause of the Problem -- Heading in the Right Direction -- Value Proposition -- Chapter 15 A Lean and Agile Supply Chain for Retail, Wholesale, and Manufacturing to Keep up with the Omni-Channel World -- Hybrid Supply Chain -- Either or Both -- History of Lean -- Value-Added vs. Non-Value-Added Activities -- Waste -- Lean Culture and Teamwork -- Lean Teams -- Kaizen and Teams -- Team and Kaizen Objectives -- Value Stream Mapping (VSM)
- Marketing Strategy Development -- Market Program Development -- Creating and Managing Customer Relationships -- CRM's Different Meanings -- The Benefits and Advantages of CRM -- How Do Different Business Functions Benefit from Using CRM? -- Chapter 5 Omni-Channel Marketing: The Internet and Emergence of E-Commerce and Its Impact on Traditional Marketing -- The Growth of Digital and Mobile Technology -- Social Media Marketing (SMM) -- Social Media Concepts -- Social Media Platforms -- Mobile Marketing (MM) -- Mobile Marketing Strategies -- How the Digital Age Has Changed Marketing -- Part III: Traditional vs. Omni-Channel Distribution -- Chapter 6 Supply Chain and Logistics 101 -- Historical Perspective -- Organizational and Supply Chain Strategy -- Mission Statement -- Objectives -- SWOT Analysis -- Strategic Choices -- Supply Chain Opportunities and Challenges -- Segmenting the Supply Chain -- Chapter 7 The Internet and the Emergence of E-Commerce and Their Impact on Traditional Supply Chain and Logistics -- Impact of the Internet on the Supply Chain -- Impact of E-Commerce on the Supply Chain -- Major E-Commerce Models -- E-Commerce Has Complicated Things for Retailers and Manufacturers -- Impact on Retail -- Impact on Manufacturers -- E-Commerce Is Even Driving the Industrial Real Estate Market -- Chapter 8 Omni-Channel Supply Chain Challenges -- Why Is Omni-Channel Important? -- The Impact of Omni-Channel Commerce on the Retail Supply Chain -- Processing Customer Orders -- Delivery from Store or Distribution Center? -- Inventory Optimization and Sales and Operations Planning -- Impacts on Distribution/Fulfillment Centers and IT -- Impact of a Multi-Step Picking Process -- The Impact of Omni-Channel Commerce on Manufacturers -- Key Challenges -- Omni-Channel Supply Chain Cases
- The Road Map out of This Mess
- VSM Benefits -- Lean Tools -- Standardized Work -- 5S-Workplace Organization System -- Visual Controls -- Facility Layout -- Batch Size Reduction and Quick Changeover -- Quality at the Source -- Point of Use Storage -- Total Productive Maintenance (TPM) -- Pull/Kanban and Work Cells -- Lean and Six Sigma -- Omni-Channel Requires an Agile and Responsive Supply Chain -- The Retail Supply Chain Needs to Continuously Adapt -- Areas for Change and Improvement -- Chapter 16 Technology as an Enabler of an Omni-Channel Retail Supply Chain -- Supply Chain Macro Processes -- Supply Chain Information Technologies -- Supply Chain Planning (SCP) Software -- Supply Chain Execution (SCE) Software -- Other Supply Chain Software Applications -- Hardware and Software Technology Examples -- Omni-Channel Technology Trends -- Moving on to Omni-Channel 2.0 -- Best Practices to Leverage Technology -- Part V: The Shape of Things to Come -- Chapter 17 Barriers to Change and Mitigating Risk -- Main Barriers to Omni-Channel -- Other Barriers to Omni-Channel -- Becoming Customer- vs. Channel-Focused -- It Starts with the Consumer -- Leave your Legacy (Systems and Processes) behind -- Rethink Your Business -- Managing Change in Turbulent Times -- Revising Processes -- Transforming Technology -- Managing People and Change -- Managing and Mitigating Risk -- Riding out the (White-Water) Rapids -- Instead of a Crystal Ball… -- Growth of Globalization -- Factors Influencing Globalization -- Reasons for a Company to Globalize -- Global Supply Chain Strategy Development -- Global Supply Chain Risks and Challenges -- Questions to Consider When Going Global -- Key Global Supply Chain Challenges -- Risk Management -- Potential Risk Identification and Impact -- Sources of Risk -- Internal Risks -- External Risks -- Supply Chain Disruptions -- Risk Mitigation
- Cover -- Endorsement Page -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Part I: Omni-Channel Retail and the Supply Chain -- Chapter 1 Introduction: Where We Are Today -- How Supply Chain Strategies Impact E-Commerce Success -- Omni-Channel Retail and the Supply Chain: Challenges ahead -- Omni-Channel Multiplies the Challenges for Distribution-Centric Supply Chains -- Many Options Available -- In-House -- Outsource -- Hybrid -- Integrated Marketing and Communication Plans -- Benefits of Omni-Channel to Retailers and Their Supply Chain -- Chapter 2 How We Got Here: From the General Store to Omni-Channel Retail -- Retail vs. Wholesale -- Retail and Wholesale Defined -- Retail Classifications and Types -- History of Retail -- Pre-World War II -- Retail Growth (1945-1975) -- Big Box and Category Killers (1975-1990) -- Retail Consolidation (1990-2000) -- The 21st Century (2000-Present) -- Digital and Physical Experience -- Retail's Value in the Distribution Channel -- Value as a Utility -- Value as an Activity -- Vertical Integration to Add Value -- Value Chain -- Activities That Add Value -- Strategies for Tough Times -- Chapter 3 Multi-Channel vs. Omni-Channel -- Multi-Channel Retail -- Omni-Channel Retail -- Omni-Channel Fulfillment -- Last-Mile Delivery -- A Unified Approach -- The Omni-Channel Experience Varies as Shown by Some Examples -- Access and Sharing of Information Is Key -- Part II: Traditional vs. Omni-Channel Marketing -- Chapter 4 Marketing 101 -- Definitions and Overview of Marketing -- The Marketing Process and the Steps Involved -- Marketing Management: Strategy, the Value Proposition, and Marketing Mix -- The Value Proposition -- Marketing Mix -- Marketing Techniques to Understand the Marketplace and Customer Needs -- Targeting Segments -- Differentiation and Positioning -- Marketing Strategy Process
- Part IV: Transformational Omni-Channel Supply Chain Strategies to Achieve a Competitive Advantage -- Chapter 9 Omni-Channel Supply Chain Strategy: E-Commerce and Brick-and-Mortar Combined -- What Is a Supply Chain Strategy? -- Some Omni-Channel Supply Chain Strategy Options -- Are You Ready for Omni-Channel Retail? -- Omni-Channel Retail: Four Rules for Success -- Chapter 10 Impact of Omni-Channel Retail on the Supply Chain Network -- Supply Chains Must Adapt to Omni-Channel Retail -- What Needs to Be Done? -- Distribution Disruption: Ready or Not, Here It Comes -- Omni-Channel Multiplies the Challenges for Distribution-Centric Supply Chains -- Store Delivery Keeps Retailers in the Game -- Getting Creative -- E-Commerce Looking for Room to Grow -- Chapter 11 Impact of Omni-Channel Retail on Fulfillment Operations -- What Is Omni-Channel Fulfillment? -- Advantages of Omni-Channel Fulfillment Strategy -- Challenges with Omni-Channel Fulfillment Strategy -- E-commerce Impact on Warehouse Operations -- Designing Distribution Centers for Omni-Channel Fulfillment -- Fulfillment from Store (FFS) -- Retailers Seek to Tweak the Last Mile -- Chapter 12 Impact of Omni-Channel Retail on Transportation Operations -- Managing Last-Mile Costs and Efficiency Is Critical -- Some Ideas to Reduce Last-Mile Transportation Costs -- How Omni-Channel Fulfillment Is Affecting Transportation Sourcing and Execution -- Where Is Last-Mile Delivery Headed? -- Technology and the Last Mile -- Chapter 13 The "Make or Buy" Decision: E-Commerce Fulfillment, Transportation, Technology, Customization, and Reverse Logistics -- The "MAKE OR BUY" Decision -- Outsourcing as a Strategy -- Reasons to Outsource -- Steps in the Outsourcing Process -- Supply Chain and Logistics Outsourcing Partners -- Traditional Service Providers -- Third-Party Logistics Provider (3PL)