The identity of the architect culture & communication
Today there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed.This issue of AD looks at how architecture is communicated from a cultural perspective. Do the identities of practices o...
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| Main Author | |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Newark
Wiley
2019
John Wiley & Sons, Incorporated |
| Edition | 1 |
| Series | Architectural design . Profile ; no. 262 |
| Subjects | |
| Online Access | Get full text |
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| Abstract | Today there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed.This issue of AD looks at how architecture is communicated from a cultural perspective. Do the identities of practices or their business-driven branding and promotional efforts resonate with the critical acclaim many architects seek? Has slick image-led media coverage sold the profession short?How is it possible to convey the less visual and haptic qualities of architecture? Can architects be more creative in their communication efforts, making these joyous on their own terms as Le Corbusier did so memorably?Is there really a need to succumb to the world of corporate marketing processes and managerial business jargon? The issue explores notions of editing and curating work in an age of data deluge, and discusses social media as a genuinely alternative space for communication rather than for just repurposing and regurgitating information relayed. The Identity of the Architect encourages the promotion of practices as an integral extension of the very culture they hope to engender through their work. Contributors: Stephen Bayley, Caroline Cole, Adam Nathaniel Furman, Gabor Gallov, Jonathan Glancey, Justine Harvey, Owen Hopkins, Crispin Kelly, Jay Merrick, Robin Monotti, Juhani Pallasmaa, Vicky Richardson, Jenny Sabin, and Austin Williams. Featured architects: Ian Ritchie, BIG, MVRDV, IF_DO and Zaha Hadid Architects |
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| AbstractList | Today there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed.This issue of AD looks at how architecture is communicated from a cultural perspective. Do the identities of practices or their business-driven branding and promotional efforts resonate with the critical acclaim many architects seek? Has slick image-led media coverage sold the profession short?How is it possible to convey the less visual and haptic qualities of architecture? Can architects be more creative in their communication efforts, making these joyous on their own terms as Le Corbusier did so memorably?Is there really a need to succumb to the world of corporate marketing processes and managerial business jargon? The issue explores notions of editing and curating work in an age of data deluge, and discusses social media as a genuinely alternative space for communication rather than for just repurposing and regurgitating information relayed. The Identity of the Architect encourages the promotion of practices as an integral extension of the very culture they hope to engender through their work. Contributors: Stephen Bayley, Caroline Cole, Adam Nathaniel Furman, Gabor Gallov, Jonathan Glancey, Justine Harvey, Owen Hopkins, Crispin Kelly, Jay Merrick, Robin Monotti, Juhani Pallasmaa, Vicky Richardson, Jenny Sabin, and Austin Williams. Featured architects: Ian Ritchie, BIG, MVRDV, IF_DO and Zaha Hadid Architects |
| Author | Laura Iloniemi |
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| EISBN | 1119546222 9781119546221 |
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| PublicationPlace | Newark |
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| PublicationSeriesTitle | Architectural design . Profile ; no. 262 |
| PublicationYear | 2019 |
| Publisher | Wiley John Wiley & Sons, Incorporated |
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| Snippet | Today there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what... |
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| SubjectTerms | Architectural practice ARCHITECTURE Communication and culture Communication in architecture Identity (Psychology) in architecture |
| Subtitle | culture & communication |
| TableOfContents | The Social Media Monster: Dangers and Thrills Only Partially Glimpsed -- Embarrassing Dads of the Internet -- Children of the Internet -- Rebelling Against the Algorithm -- On to the Next Paradigm -- Note -- China's Global Introspection: Managing Critical Thinking -- The 'Experimental' Set -- Informal Mechanisms -- Notes -- New Architecture of the South Pacific: How the Maˉ ori Worldview is Changing New Zealand's Built Environment -- Changing Times -- Bicultural Collaboration -- Notes -- Figure Heads: Leadership and Succession in Architectural Practice -- Collaborative Working -- Risk Aversion -- Client as Patron -- Successful Succession -- 'They've Lost It': A Balancing Act: MVRDV and the Language of Marketing -- Marketing and PR -- Public Ideal -- The Image of Architects: From the Explicit to the Inexplicit -- The Curse of Bigness -- Notes -- Holding On to Our Principles: Why Manifestoes Matter -- CREATING OUR CULTURES -- FOUNDING PRINCIPLES -- Notes -- The Public Role of the Architect: Architecture is the Medium - What is the Message? -- Changing the Message -- Genuine Communication Begins with Integrity -- Notes -- Counterpoint: The Selfie of an Architect -- On the Skids -- Research a Must -- Take Back Control -- The Cool of School -- A Broader Outlook -- Instant Architecture -- Contributors -- EULA Cover -- Title Page -- Copyright Page -- Contents -- About the Guest-Editor -- Introduction Creating Worlds: How Identities Are Lost and Found -- Kunstwollen and Identity -- Branding Bluster -- Lost Identities -- Taking Charge -- Around the World -- Consistency -- Notes -- Rise, Fall and Reinvention: The Architect's Shifting Identity -- Clean and Square -- Why Do Architects Wear Black? -- What Is An Architect? -- Tragic Voodoo -- Notes -- Design for Sensory Reality: From Visuality to Existential Experience -- Sensory Multiplicity -- Designing for the Neglected Senses -- Designing Experience -- The Biological Dimension -- Notes -- Slippery When Wet: The Corporate Language of Architecture -- Why Architects Write -- A New Type of Jargon -- Uniformly Different -- Openness and Agility -- Values and Added Value -- Legal Latitude -- Notes -- A Hybrid Practice Model: Expert Differentiation -- Notes -- The Man in the Concrete Mask: The Metamorphosis of Charles-Édouard Jeanneret -- The Architect as Objet-Type -- Succès d'estime: the Paris Effect -- L'Étranger: a Stranger in the World -- Notes -- Worldcraft: Building Worlds One Project at a Time -- Observations on Drawing: The Art of Architecture -- Heroes -- Practice -- Resisting the Urge to Use the Word 'Resisting' -- Note -- The Personal is Universal: On Aldo Rossi's Autobiography -- Analogy -- Atmosphere -- Imagination -- Memory -- Mortality -- Theatre -- Writing -- Notes -- Working with Architects: From Process to Identity -- Note -- Exhibiting Architecture: Between the Profession and the Public -- Culture and Curating -- Exhibitions as Architecture -- Impacts and Effects -- Critical Practice -- Notes -- Test Bed: Communication Through Product Design -- Continuing a Mathematic Process -- Digital Design and Fabrication -- Notes |
| Title | The identity of the architect |
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| Volume | 89, no. 06, November/December 2019 |
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