Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

• Main Author: Stieler, Maximilian
• Format: eBook Publication
• Language: English
• Published: Cham Springer International Publishing AG 2017; Springer International Publishing; Springer
• Edition: 1
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
• Subjects: Business; Business and Management; Business Strategy/Leadership; Call Center/Customer Service; Call centers; Customer relations; Customer Relationship Management; Internet marketing; Leadership; Management; Marketing; Online Marketing/Social Media

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt t...