Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt t...
Saved in:
| Main Author | |
|---|---|
| Format | eBook Publication |
| Language | English |
| Published |
Cham
Springer International Publishing AG
2017
Springer International Publishing Springer |
| Edition | 1 |
| Series | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Subjects | |
| Online Access | Get full text |
Cover
Loading…
| Abstract | This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science |
|---|---|
| AbstractList | This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled 'Creating Marketing Magic and Innovative Future Marketing Trends'. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. |
| Author | Stieler, Maximilian |
| Author_xml | – sequence: 1 fullname: Stieler, Maximilian |
| BackLink | http://www.econis.eu/PPNSET?PPN=1656075105$$DView this record in ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften |
| BookMark | eNpVkEtPAjEUheszovID3M3OuBhtp9PHXRkloCQaN8ZtUzoXRLCD7YDx31sYNLq6zTnnfrc5x2Tf1x4JOWP0klGqrkDpnOecQV4KATKHHdJNGk_KRoBd0im45Llkiu-R4x9D6P1fQ4pD0gGpQBeUwhHpxvhGKS1UWQLTHXLdC2ibqZ9kjzbMcPuaTF1mfZUNva9XyV5hNlg2y4B_Us8BfRVPycHYziN2t_OEvAz6z737_OHpbti7echtQXUBOYAeIYeiYK7SDmilSykc2pGrxhw0MIW8Ym4sHaa_yZGoeKGEK7UYoxTW8RNy0YJtnOFnfK3nTTSrOY7qehbNv1pSNmuz6Go_jWYRpu82fJnUhqRKMCpS5KqNxGT6CQbTghg16-7XQMNNQpoN06yh5-3GItQfS4yN2dx26Jtg56Z_2yuV0iAE_wbdLnxi |
| ContentType | eBook Publication |
| Copyright | Academy of Marketing Science 2017 |
| Copyright_xml | – notice: Academy of Marketing Science 2017 |
| DBID | OQ6 |
| DEWEY | 658.8 |
| DOI | 10.1007/978-3-319-45596-9 |
| DatabaseName | ECONIS |
| DatabaseTitleList | |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Business |
| EISBN | 9783319455969 3319455966 |
| EISSN | 2363-6173 |
| Edition | 1 |
| Editor | Stieler, Maximilian |
| Editor_xml | – sequence: 1 givenname: Maximilian surname: Stieler fullname: Stieler, Maximilian email: maximilian.stieler@uni-bayreuth.de organization: Department of Marketing & Services, University of Bayreuth, Bayreuth, Germany |
| ExternalDocumentID | 9783319455969 1656075105 421066 EBC4778955 |
| GroupedDBID | 0DA 20A 38. AABBV AALVI ABING ABMNI ABQUB ACBPT ADCXD ADOQC AEJLV AEKFX AETDV AEZAY AGIGN AIODD ALBAV ALMA_UNASSIGNED_HOLDINGS AUTMW AZZ BBABE CQUQW CZZ DIQRB H13 I4C IEZ MYL SBO TPJZQ OQ6 |
| ID | FETCH-LOGICAL-a20829-998be39221cd8c90d8465ceabcdf398917e3d1cf6ce2746b5d3275c485fe65ac3 |
| ISBN | 3319455958 9783319455952 9783319455969 3319455966 |
| ISSN | 2363-6165 |
| IngestDate | Fri Nov 08 05:49:53 EST 2024 Sat Mar 08 17:06:14 EST 2025 Tue Jul 29 19:35:58 EDT 2025 Thu Nov 21 03:03:50 EST 2024 |
| IsPeerReviewed | false |
| IsScholarly | false |
| LCCallNum_Ident | HF5415.5-5415.53 |
| Language | English |
| LinkModel | OpenURL |
| MergedId | FETCHMERGED-LOGICAL-a20829-998be39221cd8c90d8465ceabcdf398917e3d1cf6ce2746b5d3275c485fe65ac3 |
| OCLC | 967982009 |
| PQID | EBC4778955 |
| PageCount | 1319 |
| ParticipantIDs | askewsholts_vlebooks_9783319455969 econis_primary_1656075105 springer_books_10_1007_978_3_319_45596_9 proquest_ebookcentral_EBC4778955 |
| PublicationCentury | 2000 |
| PublicationDate | 2017 2017-07-01 |
| PublicationDateYYYYMMDD | 2017-01-01 2017-07-01 |
| PublicationDate_xml | – year: 2017 text: 2017 |
| PublicationDecade | 2010 |
| PublicationPlace | Cham |
| PublicationPlace_xml | – name: Cham |
| PublicationSeriesTitle | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| PublicationSeriesTitleAlternate | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| PublicationYear | 2017 |
| Publisher | Springer International Publishing AG Springer International Publishing Springer |
| Publisher_xml | – name: Springer International Publishing AG – name: Springer International Publishing – name: Springer |
| SSID | ssj0002744918 |
| Score | 2.021936 |
| Snippet | This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating... This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled 'Creating... |
| SourceID | askewsholts econis springer proquest |
| SourceType | Aggregation Database Index Database Publisher |
| SubjectTerms | Business Business and Management Business Strategy/Leadership Call Center/Customer Service Call centers Customer relations Customer Relationship Management Internet marketing Leadership Management Marketing Online Marketing/Social Media |
| Subtitle | Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference |
| TableOfContents | Discussion -- Future Directions -- Conclusion -- Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract) -- Introduction -- Conceptual Background -- Concreteness and Temporal Distance -- Concreteness and Opportunity Cost -- Study 1 -- Overview and Procedure -- Manipulations -- Results and Discussion -- Study 2 -- Overview and Procedure -- Measures and Manipulations -- Results and Discussion -- Session 2D: Luck, Intuition, and Salesperson Characteristics: Oh, My! -- The Bond of Identification: How Salespeople's Affinity with Their Organization Impacts Selling Success-An Abstract -- Consumer Entitlement's Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure: An Abstract -- Do Salespeople Compete Ethically? Salespeople Say "Yes," Customers Say "No": An Extended Abstract -- Introduction -- Background -- Research Methodology -- Results -- Discussion, Conclusions, and Implications -- References -- Session 2E: Digital Marketing and Branding -- @Brand to @Brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products-An Abstract -- Countering Negative Online Reviews: The Impact of Response and Responder-A Structured Abstract -- Introduction -- Conceptual Background -- Study 1 -- Design and Procedures -- Results -- Study 2 -- Design and Procedures -- Results -- General Discussion -- Session 2F: Branding and Celebrity Endorsements -- Change in Meaning of Brand Personality Characteristics: An Advertising Analysis (An Abstract) -- Structured Abstract: Consumer's Communication Channel Preferences (High- Stake vs. Low-Stake Brands) -- Introduction -- Review and Hypotheses -- Traditional Communication Channels -- Social Media Communication Channels -- Methodology and Results -- Discussion -- Limitations and Future Research Intro -- Preface -- Acknowledgements -- Contents -- Session 1A: Charity and Social Marketing: Do We Put Our Money Where Our Mouth Is? -- At the Intersection of Social Marketing and Public Policy: An Exploration of a Non-profit from the Client Perspective: A Structured Abstract -- Introduction -- Background -- Social Marketing and Public Policy -- CSR and Non-profits -- Stakeholder Theory -- Methodology -- Results and Discussion -- At Crossroads -- Support for a Change -- Hope for a Better Future -- Conclusions and Implications for Theory and Practice -- Solicitations for Charity at Checkout and Consumer Responses: An Abstract -- A Little for Me, a Lot for You: The Relationship Between Checkout Charity and Gratuity Size (An Abstract) -- Session 1B: Unhappy Customers: Consumer Dissatisfaction and Service Recovery -- How Customer-Company Identification and Self-Construal Predict Service Recovery Expectations and Complaints: An Extended Abstract -- Introduction -- Methodology -- Study 1 and Study 2 Overview -- Study 3, Study 4, and Study 5 Overview -- Results and Discussion -- Conclusions and Implications for Theory and Practice -- Structured Abstract: All Online Complaints Are Not Created Equal, Corporate Social Media Pages as Customer Service Channels -- Introduction -- Methodology -- Results -- Discussion -- Conclusions and Implications for Theory and Practice -- (Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settings -- Session 1C: Impact of Consumer Behavior Factors on Retail Decisions -- I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Setup (An Abstract) -- The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors Toward Thin, Average, and Obese Shoppers (Abstract) Limitations and Future Research -- Appendix 1: Ad Stimulus with Dog -- Appendix 2: Ad Stimulus with Cat -- References -- Structured Abstract: Using Sharp Numbers to Make a Point-The Affective Impact of Numerical Appeals in STD Prevention Among Young Adults -- Introduction -- Background -- Hypotheses -- Methodology -- Results -- Discussion -- Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract -- Session 1F: New Product Development and Product Strategy in Dynamic Market Environments -- An Examination of the Drivers of E-Marketing Capability in the Digital Age: An Abstract -- Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended Abstract -- Introduction -- Background -- Methodology -- Results and Discussion -- Session 1G: Digital Tools and Marketing Pedagogy -- Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means "Difficulty"? (No.): An Abstract -- The Role of Simulator Games in Marketing Education: Evidence from Academics in Bournemouth University -- Introduction -- Literature Review -- The Use of Simulator in Higher Education -- Drivers and Barriers in Using Simulators in Higher Education -- Barriers to the Use of Simulations in Teaching -- Research Methodology -- Findings and Discussion -- The Misled Category -- Reluctant Category -- Acceptor Category -- The Adopter Category -- Further Discussion -- Recommendations -- References -- Slogans in Higher Education: A Longitudinal Study (An Abstract) -- Session 1H: Service Quality: Online Experiences and Feedback -- Turn Away from the Dark Side: Exploring Positive Customer Feedback (An Abstract) -- Structured Abstract: Understanding Service Quality Dimensions in Small Hotels -- Introduction -- Background -- Methodology -- Results and Discussion -- Conclusion -- References Would You Listen to Brad Pitt? The Impact of Construal Level and Celebrity Endorsement in Donation Advertising: An Abstract An Experimental Study on the Effect of E-Servicescape in Quality Signals in Websites: An Abstract -- Session 1I: Doctoral Colloquium: Advertising -- An Abstract - Spokescharacters, Advertising Icons, Brand Mascots, and Animal Ambassadors: Distinctions Amongst Brand Characters -- Examining Emotional Blunting Phenomenon in Advertising: An Abstract -- The Effect of Completeness Perception in Narrative Advertising: An Abstract -- Session 1J: Special Session: Opportunities and Challenges of Wearable Technology -- Understanding the Opportunities and Challenges of Wearable Technology -- Description of the Presentations -- Audience -- Special Session Chair -- Special Session Speaker Bios -- Session 2B: Citizenship Behavior and Services Marketing -- Effects of Perspective on Consumers' Judgment of Marketplace Transgression: An Abstract -- Structured Abstract: Toward an Understanding of Customer Citizenship Behavior-The Context of Airline Services (An Extended Abstract) -- Introduction -- Conceptual Background -- Methodology -- Results and Discussion -- Value Proposition Alignment: Estimating Sustainable Self-Service Technology Initiatives (An Extended Abstract) -- Introduction -- Conceptual Background -- Methodology -- Results and Discussion -- Conclusions and Implications -- Structured Abstract: Understanding Users of Peer-to-Peer Carsharing (A Means-End Analysis to Uncover Participation Motives) -- Introduction -- Background -- Research Methods -- Results and Discussion -- Conclusion and Implication for Theory and Practice -- References -- Session 2C: Glimpsing into and Deciding About the Future -- Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract) -- Introduction -- Theoretical Development -- Support Theory -- Narrow Interpretation Conjecture -- Present Research -- Method -- Pretest -- Main Study -- Results Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations -- Introduction -- Conceptual Background -- Dual Branding and Comparative Quality -- Comparative Quality and Brand Outcomes -- Method -- Hypothesis Testing Results -- Discussion -- Limitations and Future Research -- The Role of Emotions to Brand Attachment and Brand Attitude in a Retail Environment: An Extended Abstract -- Introduction -- Literature Review -- Proposed Methodology -- Conclusion: Contribution -- References -- Session 1D: Digital Influence: Power, Conflict, and Sentiment -- New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract) -- Detecting Conflict on Social Media: An Extended Abstract -- Introduction -- Background -- Methodology -- Results and Discussion -- Conclusions and Implications for Theory and Practice -- References -- Measuring Influence on Social Media: A Sentiment Perspective (An Abstract) -- Session 1E: Appeals and Diversity -- Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage (An Abstract) -- The Effects of Values, Advertising Characteristics, and Animal Companion Preference on Consumer Attitudes and Purchase -- Introduction -- Literature Review -- Animal Companions as Extensions of the Self -- The List of Values (LOV) with Extensions of the Self -- Animal Lovers in Extensions of the Self -- Examining Dog and Cat Owners' Personalities and Preferences -- Independence and Individuality -- Safety and Dependability -- Theory and Hypotheses -- Theory -- Hypotheses -- Method -- Experimental Design -- Sample -- Advertisement Stimulus -- Measures -- Results -- Manipulation Checks -- Hypothesis Testing -- H1: LOV -- H2a: Attitude Toward the Ad -- H2b: Attitude Toward the Brand -- H2c: Purchase Intentions -- Discussion -- Implications |
| Title | Creating Marketing Magic and Innovative Future Marketing Trends |
| URI | https://ebookcentral.proquest.com/lib/[SITE_ID]/detail.action?docID=4778955 http://link.springer.com/10.1007/978-3-319-45596-9 http://www.econis.eu/PPNSET?PPN=1656075105 https://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9783319455969&uid=none |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1Lb9QwELboVkL0xFMsL1mIQzkEbdZ2nCBxgGpRVQGnUvVm2Y6DVm23qEkr4D_wn5nxI4_CAbhESeTYkeeL55GZz4S8AA1sFtKyrKm1zrhpikwvrIFLq5ngteY1BvQ_fir2P_ODY3GcNhiP1SWdeWV__LGu5H-kCvdArlgl-w-S7TuFG3AO8oUjSBiO14zf_jJyCnhTD5z8s1S0DGdfIvXqOm50inzenjFk1KrzKbAYBhg0V5vyBEBLFzFh_ntIjUmPpRUAzFHw_DGSEHn5h4LBPlTTYcn6RagD-rY-W58mAOKUuPbNKE3J5-IOLxe18TgQkcs-aXUaiJw4qAy-cA5OS2Cp_W25HmdoYDUVNi2yatBNfcbgqK-i2iJbUpYzsv12dfDhqA-pIdlhlZdYwZOGLQPH0vAa6cd25BaeDLtDdnR7AroF9E7XYuWZhXW1nfge136Xeyvk8DbZdliacofccJu75GaqWbhHfiY80H4yqccDBTzQAQ804GHUKuDhNR2hgZ43FNBAEQ00ogHv9WigEQ10F7DwkgYk0AEJ98nR-9Xh3n4W99nI9BJLqzNwuY0DQ3mZI1NEtajBKBXWaWPrhlUlePSO1bltcPc4yQsjaraUwvJSNK4Q2rIHZLY537iHhErR1E4UzIIpynNrtNTo4oObYISxVs7J89Ecq6tTnxPQqol852Qepl59DZQrynNESXQG5oQmaSj_bExiVqt3exxQUQlospukpELviZsbRlFMwTjKD6SqR3_zOo_JrQHvT8isu7h0T8EU7cyzCMFfr3yFmg |
| linkProvider | Library Specific Holdings |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.title=Creating+marketing+magic+and+innovative+future+marketing+trends%3A+proceedings+of+the+2016+Academy+of+Marketing+Science+%28AMS%29+Annual+Conference&rft.au=Stieler%2C+Maximilian&rft.series=Developments+in+marketing+science&rft.date=2017-07-01&rft.pub=Springer&rft.isbn=9783319455952&rft_id=info:doi/10.1007%2F978-3-319-45596-9&rft.externalDocID=9783319455969 |
| thumbnail_m | http://utb.summon.serialssolutions.com/2.0.0/image/custom?url=https%3A%2F%2Fvle.dmmserver.com%2Fmedia%2F640%2F97833194%2F9783319455969.jpg |
| thumbnail_s | http://utb.summon.serialssolutions.com/2.0.0/image/custom?url=https%3A%2F%2Fmedia.springernature.com%2Fw306%2Fspringer-static%2Fcover-hires%2Fbook%2F978-3-319-45596-9 |