Examining the interplay between non-market and market strategies: A study on political ties and R&D investment
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Published in Corporate Management Review (01.01.2024)
Published in Corporate Management Review (01.01.2024)
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Various social media marketing activities affect online brand trust
Chen, Tser-Yieth, Wu, Hsueh-Ling, Chi, Chen-Yi
Published in Corporate Management Review (01.01.2022)
Published in Corporate Management Review (01.01.2022)
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Journal Article