Emerging CSR Initiatives during COVID-19 in India: Implications for Future
Satapathy, Jayadev, Paltasingh, Tattwamasi
Published in Parikalpana : KIIT journal of management (01.01.2024)
Published in Parikalpana : KIIT journal of management (01.01.2024)
Get full text
Journal Article
Redefining the Role of Social Media Influencers in Strategic Marketing Communication
Thakur, Anand, Singla, Kavita, Singla, Kamini, Irshad, Mohammed T
Published in Parikalpana : KIIT journal of management (01.01.2024)
Published in Parikalpana : KIIT journal of management (01.01.2024)
Get full text
Journal Article
OTT- Marathon of Entertainment or Brand War
Koner, Souren, Malewar, Sonali, Gupta, Tanushree, Roy, Premasish
Published in Parikalpana : KIIT journal of management (01.01.2024)
Published in Parikalpana : KIIT journal of management (01.01.2024)
Get full text
Journal Article
Entrepreneurship in the electric vehicle sector: Past, present and future directions
Prakhar, Jaiswal, Rachana, Gupta, Shashank
Published in Parikalpana : KIIT journal of management (01.01.2024)
Published in Parikalpana : KIIT journal of management (01.01.2024)
Get full text
Journal Article
Assessment of Sustainable Livelihood Approach towards Poverty Alleviation throughMGNREGA: A Study of Selected Tribal Districts of Madhya Pradesh
Singh, M Sanjoy, Modi, Satish, Maurya, Raj, Baral, Sukanta Kumar
Published in Parikalpana : KIIT journal of management (01.01.2024)
Published in Parikalpana : KIIT journal of management (01.01.2024)
Get full text
Journal Article
Analysing Day-of-Week End Effects In The FMCG Sector: Angarch and Egarch Model Approach
Vijayan, Prabakaran, Smitha, P, Mathew, K C Mini, Kumar, P Mathan
Published in Parikalpana : KIIT journal of management (01.01.2024)
Get full text
Published in Parikalpana : KIIT journal of management (01.01.2024)
Journal Article
From Pixels to Portals: Unleashing the Metaverse for Marketing Mastery
Gopakumar, Sridevi, Dananjayan, Madhava Priya
Published in Parikalpana : KIIT journal of management (01.01.2024)
Published in Parikalpana : KIIT journal of management (01.01.2024)
Get full text
Journal Article
Entrepreneurial Marketing as a Dynamic Approach to Business Strategy: A Biblometric Review
Mohapatra, Amrit Kumar, Das, Biswajit
Published in Parikalpana : KIIT journal of management (01.01.2024)
Published in Parikalpana : KIIT journal of management (01.01.2024)
Get full text
Journal Article