by Liu, Wenlin, Xu, Weiai (Wayne), Tsai, Jiun-Yi (Jenny)
Published in Public relations review (01.11.2020)

by Berry, Leonard L
Published in Journal of the Academy of Marketing Science (2000)

by Woodruff, Robert B
Published in Journal of the Academy of Marketing Science (01.03.1997)

by Bagozzi, Richard P, Gopinath, Mahesh, Nyer, Prashanth U
Published in Journal of the Academy of Marketing Science (01.04.1999)

by Katsikeas, Constantine S, Leonidou, Leonidas C, Morgan, Neil A
Published in Journal of the Academy of Marketing Science (01.10.2000)

by Jaworski, Bernard, Kohli, Ajay K, Sahay, Arvind
Published in Journal of the Academy of Marketing Science (2000)

by Baker, William E, Sinkula, James M
Published in Journal of the Academy of Marketing Science (01.10.1999)

by Rust, Roland T, Oliver, Richard L
Published in Journal of the Academy of Marketing Science (2000)

by Parasuraman, A, Grewal, Dhruv
Published in Journal of the Academy of Marketing Science (2000)

by Singh, Jagdip, Sirdeshmukh, Deepak
Published in Journal of the Academy of Marketing Science (2000)

by Bitner, Mary Jo, Brown, Stephen W, Meuter, Matthew L
Published in Journal of the Academy of Marketing Science (2000)

by Zeithaml, Valarie A
Published in Journal of the Academy of Marketing Science (2000)

by Teas, R Kenneth, Agarwal, Sanjeev
Published in Journal of the Academy of Marketing Science (01.04.2000)

by Maignan, Isabelle, Ferrell, O C, Hult, G Tomas M
Published in Journal of the Academy of Marketing Science (01.10.1999)

by Cannon, Joseph P, Achrol, Ravi S, Gundlach, Gregory T
Published in Journal of the Academy of Marketing Science (01.04.2000)

by Maltz, Elliot, Kohli, Ajay K
Published in Journal of the Academy of Marketing Science (01.10.2000)

by Gwinner, Kevin P, Gremler, Dwayne D, Bitner, Mary Jo
Published in Journal of the Academy of Marketing Science (01.04.1998)

by Yoo, Boonghee, Donthu, Naveen, Lee, Sungho
Published in Journal of the Academy of Marketing Science (01.04.2000)

by Babakus, Emin, Cravens, David W, Johnston, Mark, Moncrief, William C
Published in Journal of the Academy of Marketing Science (1999)

by Bolton, Ruth N, Kannan, P K, Bramlett, Matthew D
Published in Journal of the Academy of Marketing Science (2000)