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Chu, Kyounghee » Chu, Kyunghee
Chu, Kyounghee » Chu, Kyunghee
The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee, Lee, Doo-Hee, Kim, Ji Yoon
Published in International journal of advertising (02.01.2016)
Published in International journal of advertising (02.01.2016)
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Journal Article
Social Network Services Addiction in the Workplace
Choi, Youngkeun, Chu, Kyounghee, Choi, Eun-Jung
Published in The Journal of Asian finance, economics, and business (28.02.2019)
Published in The Journal of Asian finance, economics, and business (28.02.2019)
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Journal Article
A store brand’s country-of-origin or store image: what matters to consumers?
Garrett, Tony C, Lee, Sungkyu, Chu, Kyounghee
Published in International marketing review (10.04.2017)
Published in International marketing review (10.04.2017)
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Journal Article
Social Network Services Addiction in the Workplace
Choi, Youngkeun, Chu, Kyounghee, Choi, Eun-Jung
Published in The Journal of Asian finance, economics, and business (31.01.2019)
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Published in The Journal of Asian finance, economics, and business (31.01.2019)
Journal Article
The Impact of Video Game Addiction in the Workplace
Choi, Young-Gun, Chu, Kyounghee, Choi, Eun Jung
Published in International journal of cyber behavior, psychology, and learning (01.04.2018)
Published in International journal of cyber behavior, psychology, and learning (01.04.2018)
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Journal Article
How much change is optimal when a brand is newly rebranded?
Chu, Kyounghee, Lee, Doo-Hee, Yeu, Minsun, Park, Sangtae
Published in Asia Marketing Journal (Online) (2014)
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Published in Asia Marketing Journal (Online) (2014)
Journal Article
열정 + 혁신 + 마케팅 = 신시장 창출 『풀무원 '자연은 맛있다'의 생라면 시장 개척 사례』
주경희, 이두희, 박성연, 유시진, Chu, Kyounghee, Lee, Doo-Hee, Park, Seong Yeon, Yoo, Shijin
Published in 한국 마케팅 저널 (2011)
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Published in 한국 마케팅 저널 (2011)
Journal Article