by Hair, Joe F., Ringle, Christian M., Sarstedt, Marko
Published in Journal of marketing theory and practice (01.04.2011)

by Sharma, Aditi, Chawla, Vaibhav, Guda, Sridhar, Rangarajan, Deva, Swain, Anjan Kumar
Published in Journal of marketing theory and practice (03.04.2025)

by Wang, Xuhui, Ali, Fayaz, Tauni, Muhammad Zubair, Zhang, Qilin, Ahsan, Tanveer
Published in Journal of marketing theory and practice (02.01.2022)

by Rokka, Joonas
Published in Journal of marketing theory and practice (02.01.2021)

by Rahman, Mahabubur, Rodríguez-Serrano, M. Ángeles, Faroque, Anisur R.
Published in Journal of marketing theory and practice (02.10.2021)

by Wang, Xuhui, Tauni, Muhammad Zubair, Zhang, Qilin, Ali, Ayaz, Ali, Fayaz
Published in Journal of marketing theory and practice (01.10.2020)

by Plotkina, Daria, Saurel, Hélène
Published in Journal of marketing theory and practice (03.04.2021)

by Heere, Bob, Walker, Matthew, Yoshida, Masayuki, Ko, Yong Jae, Jordan, Jeremy S., James, Jeffrey D.
Published in Journal of marketing theory and practice (01.10.2011)

by Pharr, Julie M.
Published in Journal of marketing theory and practice (01.10.2005)

by Ringle, Christian M., Sarstedt, Marko, Zimmermann, Lorenz
Published in Journal of marketing theory and practice (01.10.2011)

by Wiedmann, Klaus-Peter, Hennigs, Nadine, Schmidt, Steffen, Wuestefeld, Thomas
Published in Journal of marketing theory and practice (01.04.2011)

by Sun, Tao, Wu, Guohua
Published in Journal of marketing theory and practice (01.07.2011)

by Hair, Joe F., Ringle, Christian M., Sarstedt, Marko
Published in Journal of marketing theory and practice (01.04.2011)

by Anderson, Rolph E., Swaminathan, Srinivasan
Published in Journal of marketing theory and practice (01.04.2011)

by Aggarwal, Praveen, Castleberry, Stephen B., Ridnour, Rick, Shepherd, C. David
Published in Journal of marketing theory and practice (01.07.2005)

by Hoffmann, Stefan, Mai, Robert, Smirnova, Maria
Published in Journal of marketing theory and practice (01.04.2011)

by Barnes, Donald C., Ponder, Nicole, Dugar, Kranti
Published in Journal of marketing theory and practice (01.10.2011)

by Huaman-Ramirez, Richard, Merunka, Dwight
Published in Journal of marketing theory and practice (02.10.2017)

by Yoon, Kanghyun, Tran, Thanh V.
Published in Journal of marketing theory and practice (01.07.2011)

by Elliott, Michael T., Speck, Paul Surgi
Published in Journal of marketing theory and practice (01.01.2005)