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Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics
Jeon, Jaihyun, Lim, Taewook, Kim, Byung-Do, Seok, Junhee
Published in ASIA MARKETING JOURNAL (01.01.2019)
Published in ASIA MARKETING JOURNAL (01.01.2019)
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Impact of Pursuing Goals on Customer Channel Preference
Dao Sheng Li, Jin Hwan Hong, Hyun Joung Lee
Published in Asia Marketing Journal (Online) (30.07.2014)
Published in Asia Marketing Journal (Online) (30.07.2014)
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Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Gantulga, Urandelger, Sample, Burmaa, Tugsbat, Ariunsaikhan
Published in Asia Marketing Journal (Online) (01.01.2022)
Published in Asia Marketing Journal (Online) (01.01.2022)
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Bullsone Inc
Sung Tai Hong, Woon Bong Na, Young Seok Son
Published in Asia Marketing Journal (Online) (30.04.2014)
Published in Asia Marketing Journal (Online) (30.04.2014)
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