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Identifying the Actual Impact of Online Social Interactions on Demand
by
Kim, Dong Soo
Published in
Asia Marketing Journal (Online)
(01.01.2024)
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Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences
by
Liu, Bo
,
Byun, Sang-Eun
,
Byun, Sookeun
Published in
Asia Marketing Journal (Online)
(01.01.2024)
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The Effect of eWOM on Movie Sales Considering Competition and Culture
by
Lee, JungWon
,
Park, Cheol
Published in
Asia Marketing Journal (Online)
(01.01.2024)
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Jay-Customer Behavior’s Influence on Job Stress and Customer Orientation: Perceived Organizational Support’s Moderating Effect
by
Liu, Li Mei
,
Lee, Seong Ho
,
Choi, Jin
Published in
Asia Marketing Journal (Online)
(2024)
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Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
by
Choo, Hojin
,
Lee, Sue Hyun
Published in
Asia Marketing Journal (Online)
(01.01.2024)
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The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective
by
Lee, JeongGyu
,
Kim, Dong Hoo
Published in
Asia Marketing Journal (Online)
(01.01.2024)
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Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads
by
Jun, Youjung
,
Eom, Taehyeon
Published in
Asia Marketing Journal (Online)
(2024)
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From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action
by
Lee, Seon Min
,
Chun, Seungwoo
Published in
Asia Marketing Journal (Online)
(01.01.2024)
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Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content: A Study Based on Organismic Integration Theory and Personality
by
Nguyen, Chi T.K
,
Park, Jusik
Published in
Asia Marketing Journal (Online)
(2024)
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Authentic Information on the Back Label of Wine Bottle
by
Choi, Beomjoon
,
Joo, Jaewoo
Published in
Asia Marketing Journal (Online)
(01.10.2021)
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Rules of Attraction: Females Perception of Male Self-Representation in a Dating App
by
Roshchupkina, Olga
,
Kim, Olga
,
Lee, Eun-Ju
Published in
Asia Marketing Journal (Online)
(2023)
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The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry
by
Seong, Dusan
,
Kim, Sahangsoon
Published in
ASIA MARKETING JOURNAL
(2020)
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Vying with IKEA: HANSSEM’s Competitive Advantage at Marketing Frontier
by
Kim, Sang Yong
,
Lee, Seung Min
Published in
ASIA MARKETING JOURNAL
(2020)
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How Can Customer Experience on CDJ Be Shaped?: Can Rose Be Tamed?
by
Lee, Sang mi
,
Han, Sang man
Published in
ASIA MARKETING JOURNAL
(2020)
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The Detrimental Effect of Customer Demotion on Customer Profitability in Hierarchical Loyalty Programs
by
Chang, Woojung
Published in
ASIA MARKETING JOURNAL
(2020)
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Muscling My Way to My Positive Future: Physical Exertion of Strength and Preference for Risk
by
Kim Cho, Eunice
,
Ahn, Hee-Kyung
Published in
ASIA MARKETING JOURNAL
(2020)
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The Effect of Consideration Set on Market Structure
by
Kim, Jun B.
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ASIA MARKETING JOURNAL
(2020)
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Where You Live Matters to Have the American Dream: The Impact of Collective Social Capital on Perceived Economic Mobility and the Moderating Role of Income
by
Kim, Yanghee
,
Yi, Youjae
,
Bak, Hyuna
Published in
Asia Marketing Journal (Online)
(01.04.2021)
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The Contingent Effect of Marketing Alliances on Firm Profitability
by
Lee, Jongkuk
Published in
ASIA MARKETING JOURNAL
(31.01.2015)
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Aekyung : Design Innovation on New Product Development
by
Yoo, Changjo
,
Park, Kyungdo
,
Cho, Yeonjin
Published in
ASIA MARKETING JOURNAL
(31.01.2015)
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