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Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services

by Park, Sangwoo, Choi, Woo Jin, Shin, Dongwoo
Published in Asia Marketing Journal (Online) (01.10.2021)

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Impact of Negative Word of Mouth on Firm Value

by Jeon, Jaihyun, Kim, Byung-Do, Seok, Junhee
Published in ASIA MARKETING JOURNAL (2020)

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Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity

by Kim, Yanghee, Jang, Hojoon, Seok, Junhee
Published in Asia Marketing Journal (Online) (2024)

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Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics

by Seo, HaeJin, Song, Tae Ho, Li, Wang
Published in ASIA MARKETING JOURNAL (2020)

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Observer Responses to Others’ Charitable Donations: Effects of the Donor Social Class–Donation Type Interaction

by Lee, Shinhyoung
Published in Asia Marketing Journal (Online) (01.04.2024)

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Editorial: Asia Marketing Journal Makes Outstanding Achievements in 2021

by Song, Ji Hee
Published in Asia Marketing Journal (Online) (05.05.2022)

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The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market

by Kim, Jun B.
Published in Asia Marketing Journal (Online) (01.10.2021)

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Effect of Social Norm on Consumer Demand: Multiple Constraint Approach

by Choi, Sungjee, Nam, Inwoo, Kim, Jaehwan
Published in ASIA MARKETING JOURNAL (2020)

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Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases

by Kim, Minhee, Ahn, Hee-Kyung
Published in ASIA MARKETING JOURNAL (2020)

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Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives

by Gang, KwangWook, Cha, Hoon S., Hong, Ilyoo B.
Published in Asia Marketing Journal (Online) (01.04.2024)

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The Safety Paradox of Self-driving Cars

by Lee, Yeh Jun, Park, Jongwon
Published in Asia Marketing Journal (Online) (2022)

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Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice

by Hee Park, Tae, Yoo, Dongho
Published in Asia Marketing Journal (Online) (2022)

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Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling

by Choi, Hansol, Lee, Hyemi
Published in Asia Marketing Journal (Online) (01.01.2024)

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The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns

by Legros, Elisa, Han, Yoonju, Park, Jeong Eun
Published in Asia Marketing Journal (Online) (01.01.2024)

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Do People Really Care if it’s Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors

by Liu, LiMei, Lee, Seong Ho
Published in Asia Marketing Journal (Online) (01.01.2024)

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The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence

by Park, Jihye, Yi, Youjae, Kang, Dawon
Published in ASIA MARKETING JOURNAL (01.01.2019)

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Liability of Newness, Startup Capabilities and Crowdfunding Success

by Kim, Sahangsoon
Published in ASIA MARKETING JOURNAL (2020)

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The Effect of Product Experience Through Virtual Reality on Product Evaluation

by Jeon, Eunmi, Han, Youngjee, Woo, Hyunjin
Published in ASIA MARKETING JOURNAL (2020)

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Marketing Knowledge Management and Innovation Performance: Examining the Moderating Role of Business Environmental Volatility

by Li, Yinnan, Kim, Jongsung, Lee, Young Woo
Published in ASIA MARKETING JOURNAL (2020)

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Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context

by Lee, Yusu, Choi, Jinhee
Published in Asia Marketing Journal (Online) (01.01.2024)

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