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Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games
by
Kim, Rhino
,
Chang, Sue Ryung
Published in
Asia Marketing Journal (Online)
(2023)
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What Explains Smartwatch Adoption? A Compatrative Study of South Korea and Indonesia
by
Mufida Sekardhani
,
Sujin Song
Published in
Asia Marketing Journal (Online)
(2022)
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Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016
by
Chung, Jaihak
Published in
ASIA MARKETING JOURNAL
(31.01.2017)
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How Desirable is the Medium? Effect of Point Accumulation Scheme on Consumer Loyalty Toward Reward Program
by
Park, Eujin
Published in
Asia Marketing Journal (Online)
(01.01.2022)
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“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020
by
Jesus, Cristina Freitas de
Published in
ASIA MARKETING JOURNAL
(2021)
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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
by
Proctor, Jasmine
Published in
ASIA MARKETING JOURNAL
(2021)
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Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty
by
Namkung, Sol
,
Park, Seong-Yeon
Published in
ASIA MARKETING JOURNAL
(2021)
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What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
by
Oh, Yun Kyung
,
Kim, Jung-Min
Published in
Asia Marketing Journal (Online)
(2022)
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Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry
by
Jung, Edward
,
La, Suna
Published in
ASIA MARKETING JOURNAL
(2020)
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Success Story: How Storytelling Contributes to BTS’s Brand
by
Lazore, Courtney
Published in
ASIA MARKETING JOURNAL
(2021)
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The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective
by
Naparin, Muhammad
Published in
Asia Marketing Journal (Online)
(2025)
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The Impact of Chat GPT’s Quality Factors on Perceived Usefulness, Perceived Enjoyment, and Continuous Usage Intention Using the IS Success Model
by
Kim, Mun Ki
,
Jhee, Seon Young
,
Han, Sang-Lin
Published in
Asia Marketing Journal (Online)
(2025)
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Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption
by
Kim, Chaeyeong
Published in
Asia Marketing Journal (Online)
(2025)
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Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model
by
Baek, Nayeon
,
Lee, Hyemi
Published in
Asia Marketing Journal (Online)
(01.01.2025)
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Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion
by
Suk, Kwanho
,
Mudita, Triza
Published in
Asia Marketing Journal (Online)
(2025)
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The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention
by
Cui, Meixiang
,
Im, Subin
Published in
Asia Marketing Journal (Online)
(01.04.2021)
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Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making
by
Piccialli, Stefania
Published in
ASIA MARKETING JOURNAL
(2021)
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Is BTS Different? Shared Episodes on SNS as a Good Indicator for Celebrity Endorsed Ad Effects
by
Bu, Kyunghee
,
Kim, Whoe Whun
Published in
ASIA MARKETING JOURNAL
(2021)
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“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans
by
Donabedian, Tvine
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ASIA MARKETING JOURNAL
(2021)
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BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling
by
Blady, Sharon
Published in
ASIA MARKETING JOURNAL
(2021)
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