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Rules Of A Rules Of Attraction: F action: Females P emales Perception of Male Self- ception of Male SelfRepresentation in a Dating App
by
Olga Roshchupkina
,
이은주
,
김올가
Published in
Asia Marketing Journal (Online)
(01.01.2023)
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Does Political Orientation Affect the Evaluation of Artificial Intelligence?
by
Han, Haejoo
,
Park, Sujin
,
Lee, Kyoungmi
Published in
Asia Marketing Journal (Online)
(01.08.2021)
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Configurational Paths to Generating Knowledge Benefit through Customer Participation
by
Chang, Woojung
Published in
Asia Marketing Journal (Online)
(01.08.2021)
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Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty
by
Namkung, Sol
,
Park, Seong-Yeon
Published in
Asia Marketing Journal (Online)
(31.01.2021)
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Is BTS Different? Shared Episodes on SNS as a Good Indicator for Celebrity Endorsed Ad Effects
by
Bu, Kyunghee
,
Kim, Whoe Whun
Published in
Asia Marketing Journal (Online)
(31.01.2021)
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Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making
by
Piccialli, Stefania
Published in
Asia Marketing Journal (Online)
(31.01.2021)
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Success Story: How Storytelling Contributes to BTS’s Brand
by
Lazore, Courtney
Published in
Asia Marketing Journal (Online)
(31.01.2021)
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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
by
Proctor, Jasmine
Published in
Asia Marketing Journal (Online)
(31.01.2021)
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“BangBangCon: The Live” - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group “BTS” During The Pandemic Scenario In 2020
by
Jesus, Cristina Freitas de
Published in
Asia Marketing Journal (Online)
(31.01.2021)
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“They’re Worth My Investment”: Cultivating Intimacy through Fan-lead Financial and Support Initiatives among BTS Fans
by
Donabedian, Tvine
Published in
Asia Marketing Journal (Online)
(31.01.2021)
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BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling
by
Blady, Sharon
Published in
Asia Marketing Journal (Online)
(31.01.2021)
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Social Identity and Regulatory Focus : Can Collective Orientation Influences Consumers’ Message Evaluation?
by
Park, Sangwoo
,
Heo, Dakyeong
,
Shin, Dongwoo
Published in
ASIA MARKETING JOURNAL
(30.04.2019)
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The Effect of Inclusion versus Exclusion on Consideration Set Size : The Moderating Role of Chronic Indecisiveness
by
Lee, Sarah Heeju
,
Park, Se-Bum
Published in
ASIA MARKETING JOURNAL
(30.04.2019)
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Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market : Barriers against the Market Performance
by
Ryu, Hyerin
,
Jun, Sunkyu
Published in
ASIA MARKETING JOURNAL
(30.04.2019)
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Labeling and Customer Loyalty : Mediating Effects of Brand-related Constructs
by
Gulzira, Zheltauova
,
Han, Sang-Lin
Published in
ASIA MARKETING JOURNAL
(31.01.2019)
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Pioneering New Markets : A Case study of SevenBräu
by
Yoo, Shijin
,
Kang, Myung Soo
,
Kim, Minjeong
Published in
ASIA MARKETING JOURNAL
(31.01.2019)
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Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives : The Case of Young Adult Females in South Korea
by
Cho, Hyejeung
Published in
ASIA MARKETING JOURNAL
(01.11.2018)
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Customer-Contact Employee Support and Service Recovery Efforts : The Mediating Role of Job Burnout and Customer Orientation
by
Moon, Younhee
Published in
ASIA MARKETING JOURNAL
(01.11.2018)
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The Dark Side of Star Marketing : Celebrity Endorsement Contracts Can Lower Consumers’ Judgment of Brand Growth When the Firm is Tech-Focused
by
Jang, Hojoon
,
Lee, Kyoungmi
Published in
ASIA MARKETING JOURNAL
(01.11.2018)
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The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect : The Moderating Role of Social Anxiety
by
Lee, Heekyung
,
Yi, Youjae
Published in
ASIA MARKETING JOURNAL
(01.11.2018)
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