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A Case Study of Hyundai Motors
Janghyuk Lee, Kay Ryung Koo, Yoonseo Lee, Myounghwa Choi
Published in Asia Marketing Journal (Online) (2015)
Published in Asia Marketing Journal (Online) (2015)
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How much change is optimal when a brand is newly rebranded?
Kyoung Hee Chu, Min Sun Yeu, Doo Hee Lee, Sang Tae Park
Published in Asia Marketing Journal (Online) (2014)
Published in Asia Marketing Journal (Online) (2014)
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Successful Brand Revitalization of Parkland through Brand Repositioning Strategy
Jung, Ok Jeon, Jung, Hyung-Shik, Lee, Sukekyu, Lee, Eun Mi
Published in ASIA MARKETING JOURNAL (31.10.2014)
Published in ASIA MARKETING JOURNAL (31.10.2014)
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Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product
Min Sun Yeu, Bo Ha Kim, Seong Wan Cho, Chan Su Park, Hye Yeon Yuk, Jung Hyun Yoo, Jun Sang Yeo
Published in Asia Marketing Journal (Online) (30.10.2013)
Published in Asia Marketing Journal (Online) (30.10.2013)
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