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Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers` Likelihood to Purchase
Felix Septianto, Jaeseok Jeong, Minghao Huang
Published in Asia Marketing Journal (Online) (30.07.2014)
Published in Asia Marketing Journal (Online) (30.07.2014)
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Dark Sides of Engaging in Fan Community of Human Brand
Jeong Soo Han, Mi Yea Kim, Jo Shua Y. Kim, Chung K. Kim, Mina Jun
Published in Asia Marketing Journal (Online) (30.04.2014)
Published in Asia Marketing Journal (Online) (30.04.2014)
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Journal Article
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