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The Safety Paradox of Self-driving Cars

by Lee, Yeh Jun, Park, Jongwon
Published in Asia Marketing Journal (Online) (2022)

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Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice

by Hee Park, Tae, Yoo, Dongho
Published in Asia Marketing Journal (Online) (2022)

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Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling

by Choi, Hansol, Lee, Hyemi
Published in Asia Marketing Journal (Online) (01.01.2024)

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The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns

by Legros, Elisa, Han, Yoonju, Park, Jeong Eun
Published in Asia Marketing Journal (Online) (01.01.2024)

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Do People Really Care if it’s Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors

by Liu, LiMei, Lee, Seong Ho
Published in Asia Marketing Journal (Online) (01.01.2024)

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Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context

by Lee, Yusu, Choi, Jinhee
Published in Asia Marketing Journal (Online) (01.01.2024)

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Identifying the Actual Impact of Online Social Interactions on Demand

by Kim, Dong Soo
Published in Asia Marketing Journal (Online) (01.01.2024)

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Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences

by Liu, Bo, Byun, Sang-Eun, Byun, Sookeun
Published in Asia Marketing Journal (Online) (01.01.2024)

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The Effect of eWOM on Movie Sales Considering Competition and Culture

by Lee, JungWon, Park, Cheol
Published in Asia Marketing Journal (Online) (01.01.2024)

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Jay-Customer Behavior’s Influence on Job Stress and Customer Orientation: Perceived Organizational Support’s Moderating Effect

by Liu, Li Mei, Lee, Seong Ho, Choi, Jin
Published in Asia Marketing Journal (Online) (2024)

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Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior

by Choo, Hojin, Lee, Sue Hyun
Published in Asia Marketing Journal (Online) (01.01.2024)

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The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective

by Lee, JeongGyu, Kim, Dong Hoo
Published in Asia Marketing Journal (Online) (01.01.2024)

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Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads

by Jun, Youjung, Eom, Taehyeon
Published in Asia Marketing Journal (Online) (2024)

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From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action

by Lee, Seon Min, Chun, Seungwoo
Published in Asia Marketing Journal (Online) (01.01.2024)

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Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content: A Study Based on Organismic Integration Theory and Personality

by Nguyen, Chi T.K, Park, Jusik
Published in Asia Marketing Journal (Online) (2024)

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Authentic Information on the Back Label of Wine Bottle

by Choi, Beomjoon, Joo, Jaewoo
Published in Asia Marketing Journal (Online) (01.10.2021)

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Submission Information etc

by 편집부(편집자)
Published in Asia Marketing Journal (Online) (30.04.2019)

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Where You Live Matters to Have the American Dream: The Impact of Collective Social Capital on Perceived Economic Mobility and the Moderating Role of Income

by Kim, Yanghee, Yi, Youjae, Bak, Hyuna
Published in Asia Marketing Journal (Online) (01.04.2021)

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Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?

by Jeeyeon Kim, Jui-Ting Liu, Sue Ryung Chang
Published in Asia Marketing Journal (Online) (01.07.2022)

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What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia

by Sekardhani, Mufida, Song, Sujin
Published in Asia Marketing Journal (Online) (01.07.2022)

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