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Configurational Paths to Generating Knowledge Benefit through Customer Participation

by Woojung Chang
Published in Asia Marketing Journal (Online) (2021)

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Does Political Orientation Affect the Evaluation of Artificial Intelligence?

by Haejoo Han, Sujin Park, Kyoungmi Lee
Published in Asia Marketing Journal (Online) (2021)

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Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women"s Imported Handbags

by Munkhbayasgalan Ganbold, Urandelger Gantulga
Published in Asia Marketing Journal (Online) (2021)

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Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees

by Hyowon Hyun, Jungkun Park, Jihwan Yum, Sangwoo Lee
Published in Asia Marketing Journal (Online) (2021)

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What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis

by Oh, Yun Kyung, Kim, Jung-Min
Published in Asia Marketing Journal (Online) (2022)

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The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective

by Naparin, Muhammad
Published in Asia Marketing Journal (Online) (2025)

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The Impact of Chat GPT’s Quality Factors on Perceived Usefulness, Perceived Enjoyment, and Continuous Usage Intention Using the IS Success Model

by Kim, Mun Ki, Jhee, Seon Young, Han, Sang-Lin
Published in Asia Marketing Journal (Online) (2025)

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What Brings Customer Gapjil? The Intertwined Effects of Perceived Economic Mobility, Self-Other Referent Priming, and Temporal Focus

by Kwon, Yongju, Yi, Youjae
Published in ASIA MARKETING JOURNAL (31.01.2020)

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Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption

by Kim, Chaeyeong
Published in Asia Marketing Journal (Online) (2025)

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Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model

by Baek, Nayeon, Lee, Hyemi
Published in Asia Marketing Journal (Online) (01.01.2025)

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Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion

by Suk, Kwanho, Mudita, Triza
Published in Asia Marketing Journal (Online) (2025)

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The Impact of Conspicuous Consumption and Perceived Value on New Product Adoption Intention

by Cui, Meixiang, Im, Subin
Published in Asia Marketing Journal (Online) (01.04.2021)

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Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services

by Park, Sangwoo, Choi, Woo Jin, Shin, Dongwoo
Published in Asia Marketing Journal (Online) (01.10.2021)

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The Causes of Guilt in Ready-meal Users: A Focus on Cooking Instructions and Consumers’ Health Locus of Control

by Shin, Hyunsook, Lee, Dongmin, Lim, Jeeyoung, Moon, Junghoon
Published in ASIA MARKETING JOURNAL (31.01.2020)

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Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity

by Kim, Yanghee, Jang, Hojoon, Seok, Junhee
Published in Asia Marketing Journal (Online) (2024)

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Observer Responses to Others’ Charitable Donations: Effects of the Donor Social Class–Donation Type Interaction

by Lee, Shinhyoung
Published in Asia Marketing Journal (Online) (01.04.2024)

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Editorial: Asia Marketing Journal Makes Outstanding Achievements in 2021

by Song, Ji Hee
Published in Asia Marketing Journal (Online) (05.05.2022)

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The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market

by Kim, Jun B.
Published in Asia Marketing Journal (Online) (01.10.2021)

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I can’t believe online. A study on how negative reviews move online shoppers to offline channel

by Kim, Hyo-Jeong, Han, Sang man
Published in Asia Marketing Journal (Online) (05.05.2022)

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Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives

by Gang, KwangWook, Cha, Hoon S., Hong, Ilyoo B.
Published in Asia Marketing Journal (Online) (01.04.2024)

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