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The Role of Processing Fluency in Product Innovativeness Judgment

by Hye Jeung Cho
Published in Asia Marketing Journal (Online) (30.10.2013)

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The Effects of Self-development, Self-therapy, and Self-presentation Motivations on Quality of Life, Visitor Loyalty, and Omnivorous Cultural Engagement through Visitor Satisfaction in Art Museums: Examining the Moderation Effect of Age and Attitude toward SNS Posting

by Yi, Minyeong, La, Suna
Published in Asia Marketing Journal (Online) (01.01.2023)

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Effects of Disclosing Discount Code Commissions on Perceived Influencer Sincerity and Attitude Toward Discount Code Use

by Lee, Mira, Park, Taehee
Published in Asia Marketing Journal (Online) (01.01.2023)

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Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product

by Lee, Sinae, Min, Dongwon
Published in Asia Marketing Journal (Online) (01.01.2023)

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Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry

by Seo, HaeJin, Fu, Linlin, Song, Tae Ho
Published in Asia Marketing Journal (Online) (2023)

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How Residential Mobility Influences Material and Experiential Purchases

by Hong, Sujeong
Published in Asia Marketing Journal (Online) (2023)

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Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics

by Jeon, Jaihyun, Lim, Taewook, Kim, Byung-Do, Seok, Junhee
Published in ASIA MARKETING JOURNAL (01.01.2019)

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Impact of Pursuing Goals on Customer Channel Preference

by Dao Sheng Li, Jin Hwan Hong, Hyun Joung Lee
Published in Asia Marketing Journal (Online) (30.07.2014)

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Social Supports from Organization and Customer

by Jae Won Yoo
Published in Asia Marketing Journal (Online) (30.07.2014)

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The Influence of the Relationship between Consumer and Tie-in Promotion on Loyalty

by Eun Mi Lee, Jung Ok Jeon, Hyun Hee Park
Published in Asia Marketing Journal (Online) (30.07.2014)

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The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence

by Han, DaHee, Kim, Claire Heeryung
Published in Asia Marketing Journal (Online) (01.01.2023)

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Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude

by Roshchupkina, Olga, Kang, Gi-Du
Published in Asia Marketing Journal (Online) (01.01.2023)

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How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?

by Whang, Jeongbin
Published in Asia Marketing Journal (Online) (01.01.2023)

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Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade

by Kim, Molan
Published in Asia Marketing Journal (Online) (2023)

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Updated Reviews and Trends in Consumer Neuroscience

by Yun, Jin Ho
Published in Asia Marketing Journal (Online) (01.01.2023)

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The Effect of Inclusion versus Exclusion on Consideration Set Size

by Sarah Heeju Lee, Se-Bum Park
Published in Asia Marketing Journal (Online) (01.04.2019)

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Social Identity and Regulatory Focus

by Sangwoo Park, Dakyeong Heo, Dongwoo Shin
Published in Asia Marketing Journal (Online) (01.04.2019)

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Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market

by Hyerin Ryu, Sunkyu Jun
Published in Asia Marketing Journal (Online) (01.04.2019)

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Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture

by Su Jin Yang, Yun Jung Choi
Published in Asia Marketing Journal (Online) (30.07.2013)

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What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?

by Hyun Suk Suh, Hyoung Jun Ju
Published in Asia Marketing Journal (Online) (30.07.2013)

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