Moments of luxury – A qualitative account of the experiential essence of luxury
von Wallpach, Sylvia, Hemetsberger, Andrea, Thomsen, Thyra Uth, Belk, Russel W.
Published in Journal of business research (01.08.2020)
Published in Journal of business research (01.08.2020)
Get full text
Journal Article
Performing identities: Processes of brand and stakeholder identity co-construction
von Wallpach, Sylvia, Hemetsberger, Andrea, Espersen, Peter
Published in Journal of business research (01.01.2017)
Published in Journal of business research (01.01.2017)
Get full text
Journal Article
Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations
Koll, Oliver, von Wallpach, Sylvia, Uzelac, Borislav
Published in European management journal (01.06.2023)
Published in European management journal (01.06.2023)
Get full text
Journal Article
Co-creating stakeholder and brand identities: Introduction to the special section
von Wallpach, Sylvia, Voyer, Benjamin, Kastanakis, Minas, Mühlbacher, Hans
Published in Journal of business research (01.01.2017)
Published in Journal of business research (01.01.2017)
Get full text
Journal Article
Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach
Vallaster, Christine, von Wallpach, Sylvia
Published in Nonprofit and voluntary sector quarterly (01.10.2018)
Published in Nonprofit and voluntary sector quarterly (01.10.2018)
Get full text
Journal Article
The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations
Prince, Melvin, Yaprak, Attila, Cleveland, Mark, Davies, Mark A.P, Josiassen, Alexander, Nechtelberger, Andrea, Nechtelberger, Martin, Palihawadana, Dayananda, Renner, Walter, Chovanova Supekova, Sona, Von Wallpach, Sylvia
Published in International marketing review (07.12.2020)
Published in International marketing review (07.12.2020)
Get full text
Journal Article
Making a difference: Thoughts on management scholarship from the editorial team
Kastanakis, Minas, Robinson, Sarah, Tsalavoutas, Yannis, Fernando, Mario, Jonczyk, Claudia, Stettner, Uriel, Thanos, Ioannis, Aharonson, Barak, Potočnik, Kristina, Zhang, Haina, Erz, Antonia, von Wallpach, Sylvia, Diedrich, Andreas, Leupold, Christopher R., Breen, Liz
Published in European management journal (01.06.2019)
Published in European management journal (01.06.2019)
Get full text
Journal Article
One brand perception? Or many? The heterogeneity of intra-brand knowledge
Koll, Oliver, von Wallpach, Sylvia
Published in The journal of product & brand management (21.08.2009)
Published in The journal of product & brand management (21.08.2009)
Get full text
Journal Article
My Little Luxury': A Consumer-Centred, Experiential view
Get full text
Journal Article
Trade Publication Article
Conceptualizing unconventional luxury
Thomsen, Thyra Uth, Holmqvist, Jonas, von Wallpach, Sylvia, Hemetsberger, Andrea, Belk, Russel W.
Published in Journal of business research (01.08.2020)
Published in Journal of business research (01.08.2020)
Get full text
Journal Article
Brand management: Unveiling the delusion of control
Wider, Serena, von Wallpach, Sylvia, Mühlbacher, Hans
Published in European management journal (01.06.2018)
Published in European management journal (01.06.2018)
Get full text
Journal Article
Home in the re-making: Immigrants' transcultural experiencing of home
Kreuzer, Maria, Mühlbacher, Hans, von Wallpach, Sylvia
Published in Journal of business research (01.10.2018)
Published in Journal of business research (01.10.2018)
Get full text
Journal Article
40th anniversary editorial: Looking backwards to move forward in management research
Robinson, Sarah, Muratbekova-Touron, Maral, Linder, Christian, Bouncken, Ricarda B., Findikoglu, Melike N., Garbuio, Massimo, Hartner-Tiefenthaler, Martina, Thanos, Ioannis C., Aharonson, Barak S., Strobl, Andreas, Zhang, Haina, Erz, Antonia, von Wallpach, Sylvia, Karapinar, Pinar Bayhan, Diedrich, Andreas, Saint-Germes, Eve, Cole, Rosanna
Published in European management journal (01.08.2022)
Published in European management journal (01.08.2022)
Get full text
Journal Article
Women in Transition - Consumption Narratives of First-time Motherhood
Hemetsberger, Andrea, von Wallpach, Sylvia, Bauer, Martina
Published in Advances in Consumer Research (01.01.2015)
Get full text
Published in Advances in Consumer Research (01.01.2015)
Conference Proceeding