Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
Wiedmann, Klaus-Peter, von Mettenheim, Walter
Published in The journal of product & brand management (21.05.2021)
Published in The journal of product & brand management (21.05.2021)
Get full text
Journal Article
INFLUENCER MARKETING FOR HEDONIC AND UTILITARIAN PRODUCTS: COUNTERINTUITIVE TOURISM FINDINGS
VON METTENHEIM, WALTER, WIEDMANN, KLAUS-PETER
Published in Tourism, culture & communication (21.09.2023)
Published in Tourism, culture & communication (21.09.2023)
Get full text
Journal Article
The role of fashion influencers' attractiveness: A gender-specific perspective
Von Mettenheim, Walter, Wiedmann, Klaus-Peter
Published in Communication research and practice (03.07.2021)
Published in Communication research and practice (03.07.2021)
Get full text
Journal Article