The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo, Grohmann, Bianca, Herrmann, Andreas, Landwehr, Jan R, van Tilburg, Miriam
Published in European journal of marketing (09.02.2015)
Published in European journal of marketing (09.02.2015)
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Journal Article
Beyond "Pink It and Shrink It" Perceived Product Gender, Aesthetics, and Product Evaluation
van Tilburg, Miriam, Lieven, Theo, Herrmann, Andreas, Townsend, Claudia
Published in Psychology & marketing (01.04.2015)
Published in Psychology & marketing (01.04.2015)
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Journal Article
The Effect of Brand Gender on Brand Equity
Lieven, Theo, Grohmann, Bianca, Herrmann, Andreas, Landwehr, Jan R., van Tilburg, Miriam
Published in Psychology & marketing (01.05.2014)
Published in Psychology & marketing (01.05.2014)
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Journal Article