New developments in marketing communications and consumer behavior
van Raaij, W.Fred, Strazzieri, Alain, Woodside, Arch
Published in Journal of business research (01.08.2001)
Published in Journal of business research (01.08.2001)
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Journal Article
The changing consumer in the European Union: A “meta-analysis”
Leeflang, Peter S.H., van Raaij, W.Fred
Published in International journal of research in marketing (01.12.1995)
Published in International journal of research in marketing (01.12.1995)
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Journal Article
The changing consumer in the Netherlands
Leeflang, Peter S.H., van Raaij, W.Fred
Published in International journal of research in marketing (01.12.1993)
Published in International journal of research in marketing (01.12.1993)
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Journal Article