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How Does Global–Local Identity Affect Consumer
Preference for Access
-
Based Consumption
? Investigating the Mediating Role of Consumption Openness
by
Nie, Xiaodong
,
Yang, Zhiyong
,
Zhang, Yinlong
,
Janakiraman, Narayan
Published in
Journal of marketing research
(01.06.2022)
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Brand Advertising in an Access-Ownership World: How Marketing Channels Impact Message Persuasiveness
by
Harding, Lora Mitchell
,
Schenkel, Mark T.
Published in
Journal of marketing channels
(03.04.2017)
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business
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business
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business & economics
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sharing economy
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aylor and Francis Online
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