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Empirical generalization in marketing: Introduction of meta-analysis method
Zheng Qiu-ying, Cao Hua-rui, Fan Xiu-cheng
Published in 2009 International Conference on Management Science and Engineering (01.09.2009)
Published in 2009 International Conference on Management Science and Engineering (01.09.2009)
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Conference Proceeding
Charts and demand: Empirical generalizations on social influence
Maecker, Olaf, Grabenströer, Nadja Sophia, Clement, Michel, Heitmann, Mark
Published in International journal of research in marketing (01.12.2013)
Published in International journal of research in marketing (01.12.2013)
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Journal Article
A Latent Look at Empirical Generalizations
Morrison, Donald G., Silva-Risso, Jorge
Published in Marketing science (Providence, R.I.) (01.08.1995)
Published in Marketing science (Providence, R.I.) (01.08.1995)
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Journal Article