Search Results - "e-WOM" :: K.UTB vyhledávací portál

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E-WOM messaging on social media: Social ties, temporal distance, and message concreteness

by Choi, Yung Kyun, Seo, Yuri, Yoon, Sukki
Published in Internet research (01.01.2017)

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Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type

by Jeong, Hyo-Jin, Koo, Dong-Mo
Published in Internet research (02.02.2015)

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How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

by López, Manuela, Sicilia, Maria, Verlegh, Peeter W.J
Published in Journal of research in interactive marketing (24.02.2022)

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Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM

by Madi, Jude, Al Khasawneh, Mohammad, Dandis, Ala' Omar
Published in The International journal of quality & reliability management (10.05.2024)

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Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus

by Lee, Kyung-Tag, Koo, Dong-Mo
Published in Computers in human behavior (01.09.2012)

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E-WOM messaging on social media

by Choi, Yung Kyun, Seo, Yuri, Yoon, Sukki
Published in Internet research (05.06.2017)

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When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis

by Hernández-Fernández, Dra. Asunción, Mora, Elísabet, Vizcaíno Hernández, María Isabel
Published in Physiology & behavior (01.03.2019)

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Impact of electronic word of mouth (e-WOM) on social media in promoting cove at Batavia, Pantai Indah Kapuk

by Waloni, Siti Sara, Salsabilla, Ayu Reza, Warlina, Lia
Published in AIP conference proceedings (19.10.2023)

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Factors Affecting Donation Intention and e-WOM Intention in Donation-Based Crowd-Funding Platform

by Um, Namhyun
Published in International JOURNAL OF CONTENTS (30.09.2024)

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Effects of voice assistant recommendations on consumer behavior

by Flavián, Carlos, Akdim, Khaoula, Casaló, Luis V.
Published in Psychology & marketing (01.02.2023)

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Geloofwaardigheid van e-WOM: De invloed van reviewpercepties op de persuasieve impact van online reviews

by van Hemelen, Nathalie, Smits, Tim, Verlegh, Peeter
Published in Tijdschrift voor communicatiewetenschap (01.12.2013)

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MARKALARDA YAŞANAN OLUMSUZ DURUMLARIN ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİME (E-WOM) YANSIMALARI: PEGASUS ÖRNEĞİ

by BİLGİNER ÖZSAATCI, Fatma Gül
Published in Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi (25.06.2021)

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Combined effects of valence and attributes of e-WOM on consumer judgment for message and product

by Jeong, Hyo-Jin, Koo, Dong-Mo
Published in Internet research (02.02.2015)

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Are social media robot influencers credible? A cross-continental analysis in a fashion context

by Baudier, Patricia, de Boissieu, Elodie
Published in Computers in human behavior (01.01.2025)

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Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia

by Rusiana, Devie, Iriani, Sri Setyo, Witjaksono, Andre Dwijanto
Published in Jurnal maksipreneur: manajemen, koperasi, dan entrepreneurship (Online) (08.03.2023)

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Individual and product-related antecedents of electronic word-of-mouth

by Anastasiei, Bogdan, Dospinescu, Nicoleta, Dospinescu, Octavian
Published in Aslib journal of information management (13.12.2024)

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Presentational effects of photos and text in electronic word-of-mouth on consumer decisions

by Li, Jing, Xu, Xin, Ngai, Eric W.T.
Published in Internet research (14.04.2023)

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Simultaneous effects of multiple cues in restaurant reviews

by Kim, Esther L, Tanford, Sarah
Published in The Journal of services marketing (27.09.2019)

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Pengaruh Banyaknya Informasi, Kualitas Informasi, Kredibilitas Sumber e-WOM terhadap Niat Membeli Produk Fashion Online pada Generasi Milenial

by Yusandani, Servasia Petra Rosari, Istono, Minta
Published in Suksma: Jurnal Psikologi Universitas Sanata Dharma (07.07.2022)

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International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process

by Bartosik‑Purgat, Małgorzata
Published in Journal of Management and Business Administration Central Europe (01.06.2018)

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