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Characterizing and Reaching High-Risk Drinkers Using Audience Segmentation
Moss, Howard B., Kirby, Susan D., Donodeo, Fred
Published in Alcoholism, clinical and experimental research (01.08.2009)
Published in Alcoholism, clinical and experimental research (01.08.2009)
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Understanding the Audience for a Digital Capacity-Building Platform for Micro-Retailers in Nairobi, Kenya: A Latent Class Segmentation Analysis
Kumoji, Evelyn, Oyenubi, Olamide, Rhoades, Alice, Cassaniti, Jarret, Rariewa, Fred, Ohkubo, Saori
Published in Social marketing quarterly (01.06.2022)
Published in Social marketing quarterly (01.06.2022)
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Categorization of Japanese TV Viewers Based on Program Genres They Watch
Hara, Yumiko, Tomomune, Yumiko, Shigemori, Maki
Published in User modeling and user-adapted interaction (01.02.2004)
Published in User modeling and user-adapted interaction (01.02.2004)
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Freedom-prompting reactance mitigation strategies function differently across levels of trait reactance
Richards, Adam S., Bessarabova, Elena, Banas, John A., Larsen, Micah
Published in Communication quarterly (27.05.2021)
Published in Communication quarterly (27.05.2021)
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Does Segmentation Really Work? Effectiveness of Matched Graphic Health Warnings on Cigarette Packaging by Race, Gender and Chronic Disease Conditions on Cognitive Outcomes among Vulnerable Populations
Hayashi, Hana, Tan, Andy, Kawachi, Ichiro, Minsky, Sara, Viswanath, Kasisomayajula
Published in Journal of health communication (01.01.2018)
Published in Journal of health communication (01.01.2018)
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Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas, Henriksen, Kine, Komodromos, Marcos, Tsagalas, Dimitrios
Published in EuroMed journal of business (17.05.2022)
Published in EuroMed journal of business (17.05.2022)
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HMTS: Improving the quality of public service announcements through standardized pretesting
Bratic, Elaine, Greenberg, Rachel, Petersen, Phyllis
Published in Journal of the Academy of Marketing Science (01.12.1981)
Published in Journal of the Academy of Marketing Science (01.12.1981)
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