Nonresponse and Generalizability in Academic Research
Blair, Edward, Zinkhan, George M
Published in Journal of the Academy of Marketing Science (01.12.2006)
Published in Journal of the Academy of Marketing Science (01.12.2006)
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Journal Article
Marketing to and Serving Customers through the Internet: An Overview and Research Agenda
Parasuraman, A., Zinkhan, G. M.
Published in Journal of the Academy of Marketing Science (01.09.2002)
Published in Journal of the Academy of Marketing Science (01.09.2002)
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Journal Article
Using Childhood Memories to Gain Insight into Brand Meaning
Braun-LaTour, Kathryn A, LaTour, Michael S, Zinkhan, George M
Published in Journal of marketing (01.04.2007)
Published in Journal of marketing (01.04.2007)
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Journal Article
U-Commerce: Expanding the Universe of Marketing
Watson, R. T., Pitt, L. F., Berthon, P., Zinkhan, G. M.
Published in Journal of the Academy of Marketing Science (01.09.2002)
Published in Journal of the Academy of Marketing Science (01.09.2002)
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Journal Article
Coke is It: How stories in childhood memories illuminate an icon
LaTour, Kathryn, LaTour, Michael S., Zinkhan, George M.
Published in Journal of business research (01.03.2010)
Published in Journal of business research (01.03.2010)
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Journal Article
A taxonomy of information technology-enhanced pricing strategies
Dixit, Ashutosh, Whipple, Thomas W., Zinkhan, George M., Gailey, Edward
Published in Journal of business research (01.04.2008)
Published in Journal of business research (01.04.2008)
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Journal Article
Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study
Hollenbeck, Candice R., Peters, Cara, Zinkhan, George M.
Published in Journal of retailing (01.09.2008)
Published in Journal of retailing (01.09.2008)
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Journal Article