Dinámica de incendios forestales en la Reserva para Parque Nacional San Rafael, Paraguay, periodo 2007-2017
Lorenz Zimmermann, Laura Noemi, Eisenkölbl Closs, Alicia Raquel, Amarilla Rodríguez, Stella Mary
Published in Revista de la Sociedad Científica del Paraguay (01.06.2021)
Published in Revista de la Sociedad Científica del Paraguay (01.06.2021)
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Journal Article
A cross-cultural comparison of brand extension success factors: A meta-study
Henseler, Jörg, Horváth, Csilla, Sarstedt, Marko, Zimmermann, Lorenz
Published in The journal of brand management (01.09.2010)
Published in The journal of brand management (01.09.2010)
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Journal Article
Spontankäufer, Neu- und Bestandskunden — Der erweiterte Kauftrichter
Freundt, Tjark, Lehmann, Sascha, Zimmermann, Lorenz
Published in Marketing Review St. Gallen (01.12.2015)
Published in Marketing Review St. Gallen (01.12.2015)
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Journal Article
Marketing Accountability: Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value
Raithel, Sascha, Scharf, Sebastian, Taylor, Charles R, Schwaiger, Manfred, Zimmermann, Lorenz
Published in Measurement and Research Methods in International Marketing (23.08.2011)
Published in Measurement and Research Methods in International Marketing (23.08.2011)
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Book Chapter